Market Intelligence Lead

You sit at the intersection of market strategy and commercial execution — the person who sees what the data implies before anyone asks and turns a collection of signals into a clear point of view.

You’ve spent your career building intelligence functions that actually change how companies go to market, not just report on them.

You’re equally at home synthesizing win/loss patterns for a CMO briefing and putting a battlecard in an AE’s hands an hour before a competitive deal.

AI isn’t something you’re curious about — it’s already part of how you work, and you have a clear perspective on where it accelerates meaningful research and where human judgment is non-negotiable.

You’re genuinely curious about how operations work on the floor, and that curiosity shapes how you connect market signals to the Tulip platform narrative.

Own the competitive battlecard library — architecture, content, and freshness — ensuring AEs have reliable, current intelligence before any competitive deal

Track and interpret category shifts in how manufacturers think about AI governance, composable operations, and legacy MES alternatives, and translate those shifts into implications for Tulip’s platform narrative before the market moves

Develop analyst briefing materials and design inquiry types that directly support Tulip’s positioning strategy and competitive posture

Run a systematic win/loss program quarterly: interview design, candidate selection, pattern synthesis across deal sets, and distribution in formats that change how Sales talks and how PMM positions

Synthesize voice-of-customer signals from field conversations, deal debriefs, and CS reviews into positioning-grade insight that PMM and Product can act on directly

Collaborate with the Industry Practice Expert to incorporate composability methodology and source-of-truth documentation into external positioning and the marketing narrative

Own the market intelligence function architecture, research methodology, delivery cadences, and cross-functional feedback loops that connect intelligence output to GTM and product decisions

Build and continuously evolve Tulip’s AI operating model for market intelligence — identifying where AI accelerates research velocity and briefing development and keeping those practices current as the tools change

Define and own success metrics tied to competitive win rate, positioning effectiveness, and pipeline quality rather than activity volume

Product Marketing

Industry Practice Experts

Account Executives and Sales

Customer Success

Executive leadership

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

Direct impact on product and culture

Company equity

Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)

Flexible work schedule and unlimited vacation policy

Virtual company events and happy hours

Fitness subsidies

Dog-friendly office

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $125,000 - $170,000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws, ensuring all personal candidate information is handled securely and ethically.