Marcom Strategic Planner, CEMEA

Marcom organization

Role overview

Insight and opportunity identification

• Develop insights into Apple’s business, the consumer technology category, audiences, and their relationship with Apple products.
• Analyze consumer journeys across direct and indirect channels.
• Combine internal data, third-party sources, and primary or secondary research to identify market opportunities.
• Identify local growth opportunities and monitor business, political, consumer, and marketplace dynamics.

Strategic planning and creative development

• Lead the annual local marketing plan with Product Marketing and PR teams.
• Prioritize opportunities across Apple-owned and partner touchpoints as the scope of work for the coming year.
• Write actionable initiative and creative briefs for local campaigns.
• Guide partner agencies throughout creative development.

Strategic leadership

• Align Brand, Channel, Corporate Communications, Product Marketing, and other cross-functional teams.
• Influence and inspire project teams and external partners without direct reporting lines.
• Develop strategic cases and frameworks that can be shared and scaled globally.

Preferred qualifications

• Strong analytical skills across sales, business, behavioral, and media data are preferred.
• Knowledge of the CEMEA digital, social, and commerce landscape is preferred.
• Leadership, collaboration, commercial, research, writing, visual storytelling, and presentation capabilities are preferred or emphasized.
• Knowledge of digital device sales channels and considerable experience living and working in CEMEA are preferred.

Minimum qualifications

• At least 12 years of strategic delivery experience in marketing, creative development, brand building, or business consulting.
• Track record leading strategic conversations with creatives, agency partners, and internal disciplines.
• Experience translating complex information into compelling narratives for diverse stakeholders.
• Proven relationship building, collaboration, and influence across functions.
• Business-level fluency in English for verbal and written communication.