Marcom Manager, Emerging & Expansion Geographies

Description

Marketing & Acquisition

• Conduct market research of to identify insights and targeting strategies that inform campaign planning
• Support the development of positioning for the DSP program in partnership with brand owners and local business teams
• Execute marketing campaigns across paid media, SEO, and content marketing channels to drive brand awareness, lead generation, and applications
• Manage regional campaign budgets with accountability on spend and efficiency targets
• Coordinate with agency partners on paid media execution and localization efforts
• Define and optimize targeting/segmentation, channel mix, creative messaging, and A/B testing to improve campaign performance
• Automate and improve triggered communications throughout the candidate journey
• Report on key metrics and progress to goal, contributing to cadenced reporting (MBR, QBR)

Communications & Content

• Create high-quality, engaging communications that support DSPs through their lifecycle
• Measure the effectiveness of communications and use data to drive improvements
• Identify emerging topics and develop proactive communication plans with stakeholders, ensuring effective and tailored messaging
• Propose, execute, and scale new ways of creating and distributing communications that expand program awareness and adoption
• Manage multiple communication channels including newsletters, change communication, internal forums, and events
• Create compelling stories to spotlight DSPs and Drivers to increase program affinity and business goals
• Ensure consistency of brand and editorial voice across all channels and marketing vehicles

About The Team

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience in English-language communication skills, both written and verbal
• Fluency in an additional language (Arabic, Turkish, or another GCC language preferred)

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience working on or with large-scale, global creative campaigns
• Experience managing multiple projects, prioritizing, planning, and managing time
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience crafting editorial for large brands with wide reach (100k+ distribution)
• Experience managing external agencies
• Experience in creating and executing crisis communications strategies
• Experience creating and executing events and scripts with impact
• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
• If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.