oracle
Manager - Gaming Marketing CRM
Wynn Al Marjan Island
UAE
Manager
Onsite
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About Wynn Al Marjan Island
On schedule to open in the United Arab Emirates in spring 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax.
Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theater, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.
About the Position Wynn Al Marjan Island is currently seeking a Manager - Gaming Marketing CRM to join the resort’s Gaming Marketing CRM team.
The primary duties and responsibilities of this role are:
Data Analysis & Insights
Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviors
Utilize data analytics tools to generate actionable insights that inform Gaming Marketing strategies and decision-making
Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement
Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention
Customer Engagement & Loyalty Programs
Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement
Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed
Cross-Functional Collaboration
Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals
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