Manager- Ecommerce (Category Management)

Role Overview

Sales and Commercial Performance

• Formulate strategies and procedures to improve commercial performance.
• Study online competition for Furniture and take corrective action on pricing and product recommendations.
• Plan promotions and events for e-commerce sales.
• Forecast products and quantities and ensure inventory availability.
• Ensure the range is appropriately represented on the e-commerce website.
• Coordinate with Buyers on e-commerce-exclusive products and ranges.
• Analyze MIS and reports, highlight trends, and recommend improvements based on benchmark practices.

Content and Online Promotion

• Maintain 95% listing of all livestock on the e-commerce portal at any given time.
• Circulate weekly counts of active listed items versus active stock by portfolio department.
• Ensure timely link testing and implementation on the e-commerce portal.
• Recommend store promotions with Buyers, Retail Operations, and Marketing.
• Ensure promotional communications are developed and designed within timelines.
• Recommend events specific to brands, product categories, and seasons.
• Forecast promotional footfall sales with Buyers and Retail Operations.

Competition Mapping

• Research customer profiles, preferences, and buying patterns.
• Research media campaign effectiveness relative to spend with the digital marketing team.
• Track competitor websites and take corrective actions.

Reporting and Planning

• Prepare weekly category reports covering top sellers, ageing analysis, and e-commerce-exclusive sharing.
• Prepare operations reports covering NPS, customer-care complaints, and product feedback.
• Review sales budgets and make recommendations to management.

Requirements

• Knowledge of e-commerce category performance, pricing, promotions, inventory planning, and online assortment management.
• Ability to analyze competition, customer preferences, buying patterns, and campaign effectiveness.
• Ability to produce category, operations, and performance reports and recommend corrective actions.
• Ability to coordinate with Buyers, Retail Operations, Marketing, and the digital marketing team.