Manager, Digital Acquisition
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Key skills for this role
Role Overview
The Digital Acquisition Manager is accountable for customer acquisition across the digital teams.
The role focuses on digital engagement, customer experience, acquisition, and retention in a financial services environment.
Key Skills for This Role
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About the Company
Commercial Bank of Dubai operates in the UAE and provides financial services to major corporates and businesses.
The bank has developed digital initiatives across credit cards, bank accounts, mobile app features, and services.
Role Overview
The Digital Acquisition Manager is accountable for customer acquisition across the digital teams.
The role focuses on digital engagement, customer experience, acquisition, and retention in a financial services environment.
Responsibilities
- Design and implement digital acquisition strategies aligned with marketing, customer experience, and business goals.
- Map, monitor, and optimize digital customer journeys across mobile apps, websites, and online banking platforms.
- Use analytics and customer insights to identify friction points and engagement opportunities.
- Plan and execute push, email, SMS, and in-app campaigns for onboarding, cross-selling, and retention.
- Manage loyalty programs and digital rewards initiatives.
- Oversee engagement across mobile banking apps, web portals, chatbots, and social media.
- Collaborate with product, IT, design, and customer experience teams.
- Track acquisition, engagement, NPS, app usage, conversion, retention, and campaign ROI metrics.
- Report insights and recommendations to stakeholders.
- Evaluate digital banking trends, emerging technologies, and competitive benchmarks.
- Ensure digital engagement activities comply with UAE banking regulations and data privacy laws.
- Communicate product updates, progress, and strategy to stakeholders and senior leadership.
Qualifications
- 7–10 years of experience in digital banking and transformation, digital engagement, or digital marketing within financial services or a similar environment.
- A bachelor's degree in digital marketing, digital engagement or media, communications, information or marketing technology, or a related field.
- At least 5 years of experience with mobile apps, online banking portals, or omnichannel CRM systems.
- Hands-on experience managing customer lifecycle campaigns, personalized communications, and data-driven targeting.
- Proven success improving digital adoption and engagement through journey optimization, segmentation, and campaign management.
Workplace
- The source identifies the role with Dubai, United Arab Emirates, and source metadata classifies the workplace as onsite.
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