Manager, Consumer Insights - OM/Meats
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Key skills for this role
About the Role
Kraft Heinz seeks a Manager of Consumer Insights for the Oscar Mayer Meats business. You will act as a strategic partner to the marketing team, driving consumer targeting, brand strategy, and innovation decisions.
Key Skills for This Role
Responsibilities
- Develop and execute strategy for Oscar Mayer Meats business
- Influence key decisions on consumer targeting, brand strategy, and innovation
- Provide actionable recommendations based on deep understanding of marketing, business, and consumer
- Manage multiple workstreams and prioritize effectively
Requirements
- 5+ years of experience in insights (vendor or client side)
- Proficient in various market research techniques (qualitative and quantitative)
- Experience working with primary and secondary data sources
- Proficient in syndicated research tools (e.g., Nielsen, Circana, Mintel)
Full Job Posting
Job Description
- As a key strategic business partner and consumer insights manager for Oscar Mayer, Meats business, you will directly impact growth.
- Responsible for helping develop and execute strategy on Oscar Mayer, influencing decisions across consumer targeting, brand strategy, renovation, innovation, and communication evaluation.
Key Skills
- Strategic: Be a key strategic business partner to Marketing team and a transformational leader.
- Influential: Influence at all levels of organization and work seamlessly with cross functional teams.
- Impactful: Make actionable recommendations rooted in deep understanding of marketing, business and consumer.
- An Owner: Be versatile with agility; think and act like a start up.
- Flexible: Adjust to changing priorities and business challenges; manage ambiguity.
- Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights.
- Self motivated: Ability to handle many workstreams and challenging priorities.
- Analytical: Ability to see through data and recognize patterns.
- Collaborator: A team player that thrives in a fast paced entrepreneurial environment.
- Curiosity & Action: High degree of intellectual curiosity and creative insight.
- Influence: Ability to influence at senior levels of an organization.
Qualifications
- 5+ Years of experience in insights (vendor or client side; client side preferred).
- Proficient in various market research techniques, including qualitative and quantitative methods.
- Experience working with both primary and secondary data sources.
- Proficient in syndicated research tools (e.g., Nielsen, Circana, Mintel).
Compensation & Benefits
- New Hire Base Salary Range: $104,200.00 $130,200.00.
- Eligible for a performance based bonus.
- Benefits include medical, prescription drug, dental, vision, paid time off, 401k, life insurance, disability, and more.
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