Lead, eCommerce & Customer Marketing - Kroger
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Key skills for this role
About the Role
Kraft Heinz seeks a Lead for Kroger eCommerce to own the strategy, performance, and execution across all eCommerce verticals for Kroger and Harris Teeter. The role requires 7+ years of eCommerce or omnichannel sales experience, strong understanding of Kroger's digital ecosystem, and cross-functional leadership skills.
Key Skills for This Role
Responsibilities
- Serve as end to end business owner for Kroger and Harris Teeter eCommerce, developing and executing growth strategies
- Lead annual planning, Joint Business Planning (JBP), and in year negotiations with Kroger teams
- Drive sustainable eCommerce growth through strategic assortment, promotional planning, media optimization, and omnichannel activation
- Establish best in class retail media standards across search, display, and emerging tactics
- Own digital shelf excellence, ensuring full compliance with Kroger digital standards
- Lead promotional planning strategy, leveraging ROI analysis and performance measurement frameworks
- Monitor and manage business performance across 1P and 3P models
- Act as primary liaison between Brand, Sales, Supply Chain, Revenue Management, Category Leadership, and Kroger stakeholders
- Lead Alpha/Beta testing initiatives and pilot programs to evaluate new capabilities
- Coach, mentor, and develop team members to build future ready eCommerce capabilities
Requirements
- Bachelor’s degree required; MBA preferred
- 7+ years of experience in eCommerce, omnichannel sales, retail media, or digital commerce
- Strong understanding of Kroger’s digital ecosystem, retail media platforms, and omnichannel shopper behavior
- Demonstrated success leading cross functional teams and driving business growth
- Deep analytical and financial acumen with experience managing large budgets and evaluating ROI
- Excellent communication, negotiation, and stakeholder management skills
- CPG and grocery industry experience strongly preferred
Full Job Posting
Job Description
- The Lead, Kroger eCommerce serves as the general manager of the Kroger digital business, owning strategy, performance, and execution across all eCommerce verticals.
- This role is responsible for accelerating profitable growth, driving market share, and leading cross functional collaboration.
Key Responsibilities
- Business Ownership & Strategy: Serve as end to end business owner for Kroger and Harris Teeter eCommerce, developing and executing growth strategies.
- Lead annual planning, Joint Business Planning (JBP), and in year negotiations with Kroger teams including Kroger Precision Marketing (KPM) and Digital Merchandising.
- Drive sustainable eCommerce growth through strategic assortment, promotional planning, media optimization, and omnichannel activation.
- Identify incremental growth opportunities across pickup, delivery, and emerging digital platforms.
- Retail Media & Digital Excellence: Establish best in class retail media standards across search, display, and emerging tactics.
- Optimize media investment strategies, balancing efficiency and effectiveness across tactics and campaigns.
- Own digital shelf excellence, ensuring full compliance with Kroger digital standards.
- Partner with Digital Shelf, eCommerce Category Management, and agency teams to identify new capabilities, pilots, and strategic innovations.
- Promotional & Financial Management: Lead promotional planning strategy, leveraging ROI analysis and performance measurement frameworks.
- Monitor and manage business performance across 1P and 3P models, including inventory health, service levels, substitution rates, and operational KPIs.
- Own annual budget planning and investment prioritization.
- Cross Functional Leadership: Act as primary liaison between Brand, Sales, Supply Chain, Revenue Management, Category Leadership, and Kroger stakeholders.
Qualifications
- Bachelor’s degree required; MBA preferred.
- 7+ years of experience in eCommerce, omnichannel sales, retail media, or digital commerce.
- Strong understanding of Kroger’s digital ecosystem, retail media platforms, and omnichannel shopper behavior.
- Demonstrated success leading cross functional teams and driving business growth.
- Deep analytical and financial acumen with experience managing large budgets and evaluating ROI.
- Excellent communication, negotiation, and stakeholder management skills.
- Proven ability to influence senior leadership and external partners.
- CPG and grocery industry experience strongly preferred.
- Experience with retail media platforms, digital shelf analytics, and performance marketing.
- Familiarity with omnichannel fulfillment models including pickup and delivery.
- Experience leading agencies and external strategic partners.
New Hire Base Salary Range
- $120,800.00 $151,000.00
- This position is eligible for a performance based bonus.
- Benefits include medical, prescription drug, dental, vision, paid time off, 401k, life insurance, disability, and more.
Work Environment & Schedule
- Normal office environment with moderate travel to customer locations, stores, manufacturing facilities, etc.
- Offices are open workspaces.
- This role requires a salaried, exempt schedule.
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