Manager, Channel & Market Execution (Consultant)

Responsibilities

• Serve as the central SME for channel strategy and execution excellence, providing specialized expertise, standardized playbooks, and strategic second opinion to ensure regional consistency across OFTI markets.
• Design and execute Go To Market (GTM) playbooks for product launches and commercial campaigns across Qatar, Oman, Tunisia, Maldives and future markets, tailoring strategy to each market's unique channel mix and competitive dynamics.
• Conduct ongoing channel performance gap analysis diagnosing underperformance in physical distribution (agent networks, retail points) and proposing data backed corrective actions.
• Define and monitor partner telecom’s channel KPIs including agent productivity, digital acquisition cost, conversion rates, and distribution partner revenue contribution.
• Develop and maintain a competitive intelligence framework tracking competitor pricing, channel strategies, and promotional activity across all OFTI markets and publishing regular briefings.
• Act as the primary liaison between the OFTI Commercial team and local country commercial teams to ensure OFTI strategy is contextualized, resourced, and executed at the market level.
• Manage and optimize distribution partner relationships including benchmarking agent commission structures, onboarding processes, and exclusivity arrangements.
• Produce regular Market Health Reports aggregating channel and commercial performance data with prioritized recommendations for intervention.
• Design and implement data driven frameworks to track on ground activity performance, prioritizing Quality of Sales and conversion efficiency KPIs.
• Define and deliver a distribution network execution plan covering direct and indirect channels with rollout phases and geographic prioritization.
• Design a performance monitoring framework to track agent activation, transaction volumes, customer acquisition, and channel level contribution.
• Develop a market competitive commission model incentivizing quality sales, transaction growth, and sustainable channel economics.