Manager Audience Segmentation
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Key skills for this role
About the Role
Riyadh Air is looking for a data-driven marketing leader to lead audience segmentation and personalization strategies. You will define customer segmentation principles, implement scalable use cases across digital channels, and collaborate with cross-functional teams to deliver personalized experiences.
Key Skills for This Role
Responsibilities
- Lead the strategy, development, and execution of personalization and segmentation frameworks
- Define customer segmentation principles based on behavioral data, market specificities, and business objectives
- Develop targeted strategies ensuring precision in communication, content, and experience
- Work closely with cross functional teams in marketing, product, guest experience, and analytics to implement scalable use cases for audience segmentation and personalization across digital channels including web and mobile
- Oversee data modeling, predictive segmentation, and performance analysis, transforming insights into actionable marketing strategies
Requirements
- Degree qualified
- Minimum of 7 years of experience in digital marketing, analytics, audience segmentation, or personalization
- Proven record in designing and executing segmentation and personalization strategies within B2C, e commerce, or digital environments
- Experience integrating CRM, marketing automation, and analytics capabilities to drive engagement and loyalty
- Highly skilled in data analysis, customer insights, and predictive modeling
- Hands on experience with segmentation and personalization tools such as Adobe Target and analytics platforms like Google Analytics or Adobe Analytics
- Strong leadership and collaboration skills with multiple stakeholders across Marketing, Product, and Data teams
Full Job Posting
About the Role
- Are you a data driven marketing leader who thrives on combining analytics, technology, and creativity to deliver personalized experiences?
- In this pivotal role, you will lead the strategy, development, and execution of personalization and segmentation frameworks, unlocking deep customer insights that power meaningful engagement and measurable commercial results.
Key Responsibilities
- Define customer segmentation principles based on behavioral data, market specificities, and business objectives, developing targeted strategies that ensure precision in communication, content, and experience.
- Work closely with cross functional teams in marketing, product, guest experience, and analytics to implement scalable use cases for audience segmentation and personalization across digital channels including web and mobile.
- Oversee data modeling, predictive segmentation, and performance analysis, transforming insights into actionable marketing strategies.
About You
- Degree qualified, with a minimum of 7 years of experience in digital marketing, analytics, audience segmentation, or personalization.
- Proven record in designing and executing segmentation and personalization strategies within B2C, e commerce, or digital environments by integrating CRM, marketing automation, and analytics capabilities to drive engagement and loyalty.
- Highly skilled in data analysis, customer insights, and predictive modeling, with hands on experience using segmentation and personalization tools such as Adobe Target and analytics platforms like Google Analytics or Adobe Analytics.
- Strong leadership and collaboration skills with multiple stakeholders across Marketing, Product, and Data teams to deliver cohesive, targeted experiences.
- Deep knowledge of customer journey mapping, multi channel marketing, and data privacy best practices is a plus.
Application Instructions
- Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.
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