workable
Lead Qualifier
Articore Group
Remote, IND
Contract
Entry
Remote
Discovered Yesterday
SalesforceMarketo
Free
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Core Responsibilities
- Lead Importing & Management
- Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
- Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates.
- Enroll or unenroll leads from Marketo and other automated flows as needed.
- Lead Qualification
- Review lead profiles, social media accounts, and engagement metrics.
- Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
- Forward qualified leads (scores 3–4) to the closing team for next steps.
- Discard or deprioritize low-quality leads (scores 1–2) per agreed process.
- Process Execution
- Follow a detailed set of SOPs and maintain high throughput.
- Ensure timely processing of replies so that closers can act on qualified leads quickly.
- Assist with light data entry and other admin tasks related to the lead funnel.
- Collaboration & Reporting
- Work closely with the Sales and Ops teams to ensure smooth handoffs.
- Flag any process bottlenecks or recurring issues.
- Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.
Requirements
- Background
- Experience in customer support, data entry, or other operational/administrative roles with a high task volume.
- Skills
- Strong attention to detail and organizational skills.
- Comfort working with CRM systems (Salesforce preferred, training provided).
- Ability to follow SOPs and maintain speed without sacrificing accuracy.
- Basic analytical skills and critical thinking to evaluate lead quality.
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