Lead Product Manager - Ad Formats (Remote - Canada)
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Key skills for this role
About the Role
Yelp is looking for a Lead Product Manager to own ad format strategy and execution across consumer surfaces. This role involves defining ad design, placement, and layout on search results and AI-powered chat interfaces.
Key Skills for This Role
Responsibilities
- Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
- Define and test new ad formats and layouts
- Drive advertising integration into Yelp Assistant, the AI powered chat interface
- Enhance UX and design of ad units to improve relevance and performance
- Partner with Data Science to design experiments and set success metrics
- Collaborate cross functionally with Engineering, Design, Search Product, and Ads teams
- Work with Ads Auction and Ranking to understand format decisions
Requirements
- Experience as a Product Manager in advertising, monetization, or search
- Deep understanding of ad formats, placements, and ad systems
- Customer driven mindset
- Strong problem solving skills
- Effective communication skills
- Tech savvy with experience solving technically complex ads problems
- Strong collaboration skills
- Operational know how in improving processes
Full Job Posting
Summary
- Yelp is looking for a Lead Product Manager to own ad format strategy and execution across our most important consumer surfaces.
- Define how ads look, where they appear, and how they perform.
- Drive improvements to ad design, placement, and layout across Yelp's search results page and Yelp Assistant.
What You'll Do
- Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
- Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
- Drive advertising integration into evolving Yelp experiences, including Yelp Assistant
- Enhance the UX and design of ad units to improve relevance, performance, and consumer experience
- Partner with Data Science to design experiments, set success metrics, and interpret results
- Collaborate cross functionally with Engineering, Design, Search Product, and Ads teams
- Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems
What It Takes To Succeed
- Experience as a Product Manager in advertising, monetization, or search
- Customer driven: energized by growing revenue and translating needs into features
- Problem solver: loves breaking down complex problems into concrete features
- Effective communicator: able to synthesize and translate between technical and non technical audiences
- Tech savvy: experience solving difficult, technically complex ads and product problems
- Strong collaborator: enjoys working across different teams and functions
- Operational know how: diligent on improving processes around ads system reliability and metrics monitoring
What You'll Get
- Top end of compensation range exceeds CAD 200,000 annually
- May also be offered restricted stock units and benefits
- Option to be fully remote in all locations across Canada
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