Lead Product Manager - Marketing Platform (Remote - Canada)
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Key skills for this role
About the Role
Yelp is looking for a Lead Product Manager to drive the strategy for their Marketing Platform, working with marketing, engineering, and data teams. You will lead the product roadmap, leverage marketing automation platforms, and explore AI/ML technologies.
Key Skills for This Role
Responsibilities
- Partner with marketing leaders to build and lead a product roadmap supporting Yelp's marketing strategy and company goals
- Use experience with leading third party marketing automation platforms to maximize their value
- Research and implement emerging technologies including machine learning and artificial intelligence
- Connect with specialist groups such as data analytics and ML/AI teams to bring new solutions to market
- Stay informed about trends and best practices in marketing technology
- Listen closely to marketing team members and support others through empathy and clear communication
Requirements
- Expertise in product management with work in marketing technology or marketing operations
- Hands on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze)
- Comfortable working with engineers and communicating technical requirements
- Curiosity about machine learning and artificial intelligence
- Data driven decision making with attention to privacy and inclusivity
- Experience partnering with marketing teams or working in a marketing related role
Full Job Posting
Summary
- Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for our Marketing Platform.
- Your work will enable our marketing teams to reach and engage communities everywhere, using technology, data, and creative solutions.
- You’ll play a central role connecting product, marketing, engineering, and data teams so that we deliver real value to Yelp’s consumers and Local Businesses.
What You'll Do
- Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals.
- Use your experience with leading third party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value.
- Research and implement emerging technologies including machine learning and artificial intelligence.
- Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market.
- Stay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovation.
- Listen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communication.
What It Takes To Succeed
- Expertise in product management, with work in marketing technology or marketing operations.
- Hands on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar).
- Comfortable working together with engineers and can communicate technical requirements even if you don’t code yourself.
- Curious about how machine learning and artificial intelligence can shape the future of marketing.
- Use data to guide decisions and value privacy, inclusivity, and transparency in data practices.
- Have partnered with marketing teams or worked in a marketing related role.
What You'll Get
- The top end of the compensation range for this role exceeds CAD 200,000 annually.
- You may also be offered restricted stock units and benefits.
- This opportunity has the option to be fully remote in all locations across Canada.
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