Lead Product Manager - Marketing Platform (Remote - Canada)
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Key skills for this role
About the Role
Yelp is seeking a Lead Product Manager to drive the strategy for its Marketing Platform. You will lead cross-functional teams to build and execute a product roadmap, leveraging marketing automation platforms and emerging technologies.
Key Skills for This Role
Responsibilities
- Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals
- Use experience with leading third party marketing automation platforms to maximize their value for teams and customers
- Research and implement emerging technologies including machine learning and artificial intelligence
- Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market
- Stay informed about trends and best practices in marketing technology
- Listen closely to marketing team members and support others to succeed through empathy and clear communication
Requirements
- Expertise in product management, with work in marketing technology or marketing operations
- Hands on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar)
- Comfortable working together with engineers and communicating technical requirements
- Curiosity about how machine learning and artificial intelligence can shape the future of marketing
- Uses data to guide decisions and values privacy, inclusivity, and transparency in data practices
- Has partnered with marketing teams or worked in a marketing related role
Full Job Posting
Summary
- Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for our Marketing Platform.
- You’ll play a central role connecting product, marketing, engineering, and data teams so that we deliver real value to Yelp’s consumers and Local Businesses.
What You'll Do
- Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals.
- Use your experience with leading third party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value for our teams and customers.
- Research and implement emerging technologies including machine learning and artificial intelligence, ensuring our marketing tools benefit from the latest advances.
- Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market and support their successful adoption.
- Stay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovation.
- Listen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communication.
What It Takes To Succeed
- Expertise in product management, with work in marketing technology or marketing operations.
- You have hands on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar).
- You are comfortable working together with engineers and can communicate technical requirements even if you don’t code yourself.
- You’re curious about how machine learning and artificial intelligence can shape the future of marketing and enjoy working with teams exploring these areas.
- You use data to guide decisions and value privacy, inclusivity, and transparency in data practices.
- You have partnered with marketing teams or worked in a marketing related role and appreciate different marketing approaches and perspectives.
What You'll Get
- The top end of the compensation range for this role exceeds CAD 200,000 annually.
- You may also be offered restricted stock units and benefits.
- This opportunity has the option to be fully remote in all locations across Canada.
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