Lead Product & Lifecycle Growth Marketer
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Key skills for this role
About the Role
Scribd, Inc. seeks a senior individual contributor to own Product & Lifecycle Growth marketing for Everand and Fable. You will set positioning, plan launches, build campaigns in Iterable, and measure impact.
Key Skills for This Role
Responsibilities
- Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments
- Lead go to market for new features and product updates from concept through launch and adoption
- Build and ship campaigns yourself across email, push, and in app in Iterable including audience segmentation and technical setup
- Partner with dedicated lifecycle team to align launch moments with always on program
- Partner with Product and Brand to shape roadmap and keep messaging consistent
- Define metrics, set targets, instrument tracking before launch, and report on impact
- Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook
- Contribute to growth across the funnel partnering with Product and Brand
Requirements
- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business with hands on campaign execution
- Track record of owning GTM strategy and shipping execution yourself
- Hands on experience building campaigns in a marketing automation platform (Iterable or similar)
- Strong writing skills with ability to own brand voice and turn it into copy
- Comfort self serving in data: can read a query or dashboard and use it to make decisions
- Founder/owner mindset and genuine love of books and reading
Full Job Posting
About Scribd, Inc.
- Scribd, Inc. is on a mission to advance human understanding with products Scribd, Slideshare, Everand, and Fable.
Culture
- Support a culture where employees can be real and bold, debate and commit, and prioritize the customer.
- Scribd Flex empowers employees to choose workstyle and location with occasional in person attendance required.
About The Role
- Own Product & Lifecycle Growth marketing for Everand and Fable end to end.
- Senior individual contributor role for a self starter energized by strategy and build.
What You'll Do
- Own positioning and messaging for Everand and Fable
- Lead GTM for new features and product updates
- Build and ship campaigns in Iterable
- Partner with lifecycle team
- Partner with Product and Brand
- Define metrics and report on impact
- Test and iterate on messaging
- Contribute to growth across the funnel
What You'll Bring
- 6+ years in growth, lifecycle, or product marketing
- Track record of owning GTM strategy
- Hands on experience with marketing automation platform
- Strong writing skills
- Comfort with data
- Founder/owner mindset and love of books
Compensation
- In Canada, salary range CAD 151,000 CAD 192,000 per year
- Eligible for competitive equity ownership and comprehensive benefits
Working at Scribd, Inc.
- Primary residence must be in or near one of listed cities including Vancouver, Toronto, Ottawa.
- Scribd Flex model with occasional in person attendance required.
Benefits
- Comprehensive health, dental, vision coverage
- Mental health support and disability coverage
- Generous paid time off
- Paid parental leave and family support
- Retirement matching and employee equity
- Learning and development programs
- Wellness and home office stipends
- Complimentary access to Scribd products
- Enterprise access to leading AI tools
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