Lead Product & Lifecycle Growth Marketer
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Key skills for this role
About the Role
Scribd, Inc. seeks a Lead Product & Lifecycle Growth Marketer to own positioning, go-to-market, and campaign execution for Everand and Fable. This senior IC role requires 6+ years in growth or product marketing with hands-on campaign building in Iterable.
Key Skills for This Role
Responsibilities
- Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments
- Lead go to market for new features and product updates, from concept through launch and adoption
- Build and ship campaigns yourself across email, push, and in app in Iterable, including audience segmentation and technical setup
- Partner with the dedicated lifecycle team to align launch moments with the always on program
- Partner with Product and Brand to shape the roadmap and keep messaging consistent
- Define metrics, set targets, instrument tracking before launch, and report on impact
- Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook
- Contribute to growth across the funnel, partnering with Product and Brand
Requirements
- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands on campaign execution
- A track record of owning GTM strategy and shipping the execution yourself
- Hands on experience building campaigns in a marketing automation platform (Iterable or similar)
- Strong writing skills, with the ability to own brand voice and turn it into copy that ships
- Comfort self serving in data: you can read a query or dashboard and use it to make decisions
- A founder/owner mindset, you move on a priority without waiting for a fully specified brief
- A genuine love of books and reading
Full Job Posting
About The Role
- You own Product & Lifecycle Growth marketing for Everand and Fable, end to end.
- Everand is our audiobook and ebook subscription product; Fable is our book tracking and discovery community.
- This is a senior individual contributor role built for a self starter who is energized by both the strategy and the build.
What You'll Do
- Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
- Lead go to market for new features and product updates, from concept through launch and adoption.
- Build and ship the campaigns yourself across email, push, and in app in Iterable, including audience segmentation and technical setup.
- Partner with the dedicated lifecycle team to align launch moments with the always on program, and own member and brand communications across those moments.
- Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
- Define the metrics, set targets, instrument tracking before launch, and report on impact.
- Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
- Contribute to growth across the funnel, partnering with Product and Brand.
What You'll Bring
- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands on campaign execution.
- A track record of owning GTM strategy and shipping the execution yourself.
- Hands on experience building campaigns in a marketing automation platform (Iterable or similar).
- Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
- Comfort self serving in data: you can read a query or dashboard and use it to make decisions.
- A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.
Salary Range (Canada)
- CAD 151,000 CAD 192,000 per year.
Benefits at Scribd, Inc.
- Scribd Flex (flexible work model).
- Comprehensive health, dental, and vision coverage.
- Mental health support and disability coverage.
- Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals.
- Paid parental leave and family support benefits.
- Retirement matching and employee equity.
- Learning and development programs and professional growth opportunities.
- Wellness and home office stipends.
- Complimentary access to the Scribd, Inc. suite of products.
- Enterprise access to leading AI tools.
Work Location
- Occasional in person attendance is required for all Scribd, Inc. employees, regardless of location.
- Primary residence must be in or near one of the listed cities: Ottawa, Toronto, Vancouver (Canada).
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