Lead Insight Analyst

Job requirements

• 6+ years’ experience in retail, loyalty, marketing effectiveness or commercial insights.

• Proven track record of leading complex analytical initiatives that influence commercial strategy and revenue outcomes.

• Experience owning high-value sectors, portfolios, or revenue-critical workstreams.

• Demonstrated ability to operate as a trusted analytical partner to senior Commercial and Marketing stakeholders.

• Strong SQL capability and confidence interrogating complex, large-scale datasets.

• Advanced analytical thinking with the ability to connect customer behaviour, media performance and revenue drivers.

• Experience integrating multiple data sources to form cohesive, commercially relevant insight.

• Comfortable applying statistical reasoning and structured experimentation principles.

• Proficiency in BI and visualisation tools (e.g. Tableau, Power BI, Looker) to communicate complex findings clearly.

• Uses AI and analytical tools to strengthen commercial insight, identify growth opportunities and enhance decision-making across the vertical.

• Strong commercial mindset with ability to prioritise analysis based on revenue impact.

• Proven ability to translate insight into clear strategic recommendations.

• Experience contributing to performance reviews, forecasting interpretation, or revenue optimisation discussions.

• Confident influencing and challenging stakeholders constructively using evidence.

• Demonstrates ownership of vertical-level performance and accountability for revenue outcomes.

• Applies and embeds agreed methodologies across the vertical.

• Manages and develops Senior and Insight Analysts.

• Operates with autonomy, judgement and commercial awareness.

• Proactively identifies risks and growth opportunities.

Job responsibilities

• Own the insight agenda across the vertical, aligned to commercial growth priorities.

• Directly lead analytics for aligned sector within the vertical.

• Take accountability for identifying revenue risks and growth opportunities within that sector.

• Ensure performance, engagement, and revenue outcomes are actively monitored and optimised.

• Work alongside Commercial teams to proactively identify new retailer opportunities.