Lead Generation Specialist
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Key skills for this role
About the Role
Avaanta Properties seeks a Lead Generation Specialist to build and scale lead generation systems for the Dubai real estate market. The role involves developing paid media strategies, managing campaigns across Meta, Google, LinkedIn, and TikTok, and optimizing funnels to drive high-quality buyer and investor leads.
Key Skills for This Role
Responsibilities
- Develop and execute paid media strategies for the Dubai real estate market
- Generate high quality buyer and investor leads locally and internationally
- Plan and execute Roadshow and Property Expo campaigns
- Manage and scale campaigns across Meta, Google, LinkedIn, and TikTok
- Continuously research the market and monitor competitors
- Optimize funnels, landing pages, creatives, and targeting for performance
- Analyze data to improve CPL, conversion rates, and ROAS
- Collaborate with the sales team to ensure lead quality translates into closed deals
Requirements
- Experience in lead generation for the Dubai real estate market
- Proficiency in paid media platforms (Meta, Google, LinkedIn, TikTok)
- Strong data analysis and optimization skills
- Ability to work with sales teams to ensure lead quality
Full Job Posting
The Role
- This is not a 'run ads and wait' position.
- You will be responsible for building, optimising, and scaling lead generation systems that directly convert into revenue.
- Your work will directly influence sales volume, pipeline quality, and company growth.
Key Responsibilities
- Develop and execute paid media strategies tailored to the Dubai Real Estate market
- Generate high quality buyer and investor leads, both local and international
- Plan and execute Roadshow and Property Expo campaigns that deliver real ROI
- Manage and scale campaigns across Meta, Google, LinkedIn, and TikTok
- Continuously research the market and monitor competitors
- Optimise funnels, landing pages, creatives, and targeting for maximum performance
- Analyse data rigorously and drive improvements in CPL, conversion rates, and ROAS
- Work hand in hand with the sales team to ensure lead quality translates into closed deals
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