Lead Generation Specialist

Role overview

Employment and level

• Employment type is full-time.
• The stated level is junior to mid-level.

Key responsibilities

• Generate leads through online research, databases, social media, networking, and other channels.
• Research target companies, industries, decision-makers, and potential customers.
• Build and maintain accurate prospect lists and lead databases.
• Qualify leads using business requirements, company profile, budget, needs, and buying potential.
• Conduct outbound prospecting through email, phone calls, LinkedIn, and other channels.
• Create personalized outreach messages and follow-up strategies.
• Schedule qualified meetings for Sales and Business Development teams.
• Maintain prospect information in CRM systems.
• Track activities, response rates, conversion rates, and pipeline performance.
• Support Marketing campaigns, content initiatives, and lead acquisition activities.
• Monitor market trends, competitor activity, and customer segments.
• Prepare lead generation reports and performance updates for management.

Requirements

• Experience in lead generation, sales development, business development, telemarketing, or a related role is preferred.
• Strong understanding of prospecting, lead qualification, and sales pipeline development.
• Excellent communication, interpersonal, and relationship-building skills.
• Strong research and information-gathering abilities.
• Comfort with outbound calls, email outreach, LinkedIn prospecting, and other lead generation methods.
• Strong organization and ability to manage multiple prospects and follow-ups.
• Results-oriented approach focused on targets and KPIs.
• CRM proficiency is advantageous, including Salesforce, HubSpot, or similar platforms.
• Familiarity with LinkedIn Sales Navigator, lead databases, email marketing tools, or sales intelligence platforms is preferred.
• Strong analytical and problem-solving skills.
• Ability to work independently and collaborate with Sales, Marketing, and Business Development teams.
• A relevant bachelor’s degree is preferred.

What the employer offers

• Opportunity to develop expertise in sales prospecting, lead generation, and business development.
• Exposure to B2B sales, market research, customer acquisition, and revenue growth strategies.
• Potential progression into senior lead generation, sales development, business development, account executive, or business development manager roles.
• Training, mentorship, professional development, competitive compensation, performance incentives, and benefits are offered.