Lead Game Product Manager - American Football
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Key skills for this role
About the Role
EA SPORTS is seeking a Lead Game Product Manager to deliver American Football gaming experiences for Madden NFL. You will own live service strategy, optimize in-game economies, and drive product performance through data-driven decisions.
Key Skills for This Role
Responsibilities
- Partner with a cross functional team to drive product performance, contributing to key outcomes across acquisition, engagement, retention, and monetization
- Build live ops that maximize player engagement and monetization throughout the product lifecycle
- Model, analyze, and optimize in game economies and monetization systems to balance player experience with business performance
- Lead a data driven culture of hypothesis, experimentation, validation, and iteration
- Develop and implement game health review cycles that synthesize internal metrics, player feedback, and market signals to drive product improvements
- Partner with Marketing to drive top of funnel growth strategies, ensuring acquisition efforts are aligned with in game onboarding and early player experience
- Act as a strategic thought partner to senior leadership
- Conduct competitive and market research to identify trends, emerging mechanics, and untapped opportunities
- Provide insights that prioritize the product roadmap, articulate risk/reward trade offs, and build compelling business cases for key investments
- Be a passionate advocate for the player, deeply understanding who our American Football fans are and what motivates them
- Mentor and develop other Product Managers, sharing your expertise and helping raise the bar on product craft
- Collaborate with Producers, Game Designers, Engineers, and external partners to align cross functional teams around shared product goals
Requirements
- 5+ years of experience in product management, with meaningful experience in live service F2P games
- Proven track record of owning and improving a live F2P title through its product lifecycle, including delivery of features, live ops events, and post launch optimization
- Deep understanding of F2P game ecosystems, including player lifecycle management, spending behaviors, monetization design, and UA economics
- Strong analytical skills, with experience defining and tracking KPIs, building business cases, and making data informed decisions
- Experience designing and running A/B tests and translating results into clear product action
- Ability to craft wireframes and detailed product specifications, and present work confidently to executive stakeholders
- Outstanding written and verbal communication skills, with the ability to align cross functional teams around a product vision
- A player first mentality and genuine passion for games
- BA/BS in a quantitative or technical discipline (math, economics, engineering, finance), or MBA a plus
Full Job Posting
Description & Requirements
- Electronic Arts creates next level entertainment experiences that inspire players and fans around the world.
- EA SPORTS is one of the leading sports entertainment brands in the world, with top selling videogame franchises, award winning interactive technology, fan programs, and cross platform digital experiences.
- EA SPORTS creates connected experiences that ignite the emotion of sport through industry leading sports video games, including Madden NFL football, College Football, EA SPORTS FC, NHL hockey, and EA SPORTS UFC.
What You’ll Do Live Service Ownership
- Partner with a cross functional team to drive product performance, contributing to key outcomes across acquisition, engagement, retention, and monetization.
- Build live ops that maximize player engagement and monetization throughout the product lifecycle.
- Model, analyze, and optimize in game economies and monetization systems to balance player experience with business performance.
- Lead a data driven culture of hypothesis, experimentation, validation, and iteration.
- Develop and implement game health review cycles that synthesize internal metrics, player feedback, and market signals to drive product improvements.
- Partner with Marketing to drive top of funnel growth strategies, ensuring acquisition efforts are aligned with in game onboarding and early player experience.
What You’ll Do Strategic Vision
- Act as a strategic thought partner to senior leadership.
- Conduct competitive and market research to identify trends, emerging mechanics, and untapped opportunities.
- Provide insights that prioritize the product roadmap, articulate risk/reward trade offs, and build compelling business cases for key investments.
- Be a passionate advocate for the player, deeply understanding who our American Football fans are, what motivates them, and how we build products they love and return to.
What You’ll Do People & Organization
- Mentor and develop other Product Managers, sharing your expertise and helping raise the bar on product craft.
- Be a source of learning and a model of best practices, combining your unique background with a genuine growth mindset.
- Collaborate with Producers, Game Designers, Engineers, and external partners to align cross functional teams around shared product goals.
What We’re Looking For
- 5+ years of experience in product management, with meaningful experience in live service F2P games.
- Proven track record of owning and improving a live F2P title through its product lifecycle, including delivery of features, live ops events, and post launch optimization.
- Deep understanding of F2P game ecosystems, including player lifecycle management, spending behaviors, monetization design, and UA economics.
- Strong analytical skills, with experience defining and tracking KPIs, building business cases, and making data informed decisions. Forecasting and modeling experience a plus.
- Experience designing and running A/B tests and translating results into clear product action.
- Ability to craft wireframes and detailed product specifications, and present work confidently to executive stakeholders.
- Outstanding written and verbal communication skills, with the ability to align cross functional teams around a product vision.
- A player first mentality and genuine passion for games.
- BA/BS in a quantitative or technical discipline (math, economics, engineering, finance), or MBA a plus.
- Highly desirable: A passionate football fan with a strong understanding of American Football and the EA SPORTS brand.
Pay Transparency North America
- British Columbia (depending on location e.g. Vancouver vs. Victoria) CAD 114,300 CAD 156,200 CAD.
- Pay is just one part of the overall compensation at EA.
- For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/v
- Certain roles may also be eligible for bonus and equity.
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