Lead Data Analyst (Marketing Performance)

Responsibilities:

• Drive the analytics strategy and roadmap for Global Performance Marketing
• Translate complex analyses into clear, data-backed recommendations for senior leadership, influencing strategy across Growth, Product, Marketing, Sales, and Customer Success
• Identify growth opportunities and risks using ROI and incrementality techniques to guide resource allocation and prioritization
• Deliver regular executive reporting on key metrics, highlighting successes, risks, and proactive solutions
• What you'll bring:
• Extensive analytics experience with paid search marketing, digital advertising, performance marketing, and campaign/channel management
• Advanced proficiency in SQL and expertise with visualization tools such as Tableau, Looker, or similar
• Hands-on experience with SEM payback modeling and monitoring conversion metrics across paid channels
• Deep understanding of Salesforce lead and opportunity data structures, and ability to connect marketing activities to sales pipeline
• Proven ability to distill complex analytical findings into concise, actionable recommendations for senior audiences
• Strong judgment and business acumen to prioritize effectively and make sound trade-off decisions
• Familiarity with modern data tools such as Hex, dbt, or similar for collaborative analytics and data transformation
• Excellent communication and presentation skills, with the ability to convey complex data insights to senior leadership
• Preferred qualifications:
• Experience with incrementality measurement and communicating experiment results
• Track record of partnering with Marketing leadership to influence strategy through data-driven insights
• We offer:
• Flexible working format - remote, office-based or flexible
• A competitive salary and good compensation package
• Personalized career growth
• Professional development tools (mentorship program, tech talks and trainings, centers of excellence, and more)
• Active tech communities with regular knowledge sharing
• Education reimbursement
• Memorable anniversary presents
• Corporate events and team buildings
• Other location-specific benefits
• not applicable for freelancers