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Key skills for this role
Serve as content strategy lead for the engagement, owning the content workstream from discovery through delivery and hypercare.
Conduct content assessments, audits, and discovery activities, including AI-assisted content inventory and analysis across a large-scale enterprise website.
Develop and evolve content strategy aligned to business objectives, user journeys, and platform capabilities.
Define content principles, governance frameworks, and editorial workflows that support structured, modular content authoring in DA.live.
Facilitate stakeholder workshops, interviews, and content-focused decision-making sessions with client business teams, marketing, and digital operations.
Develop SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) recommendations integrated into content strategy and content model design.
Design future-state information architecture, site map, and navigation aligned to user journeys and SEO/AEO/GEO requirements.
Validate IA hypotheses through card sorting and tree testing exercises.
Develop content taxonomy and metadata model aligned to PIM product taxonomy (Stibo or equivalent) and structured content requirements for AEM Content Fragments and DA.live block architecture.
Define content attributes and metadata fields by content type to support personalization, search, and findability use cases.
Create and maintain a content model that maps directly to DA.live templates and reusable block components.
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Lead content disposition framework development: establish criteria for retain, revise, consolidate, archive, or remove decisions across a large existing content catalog.
Develop URL and 301 redirect mapping strategy aligned to future-state IA.
Partner with platform and migration teams to define the content migration approach, planning the transition from legacy Oracle WCS/WCC to DA.live and AEM Content Fragments.
Define and oversee content optimization work (structured content standards, SEO/AEO/GEO formatting) across a defined set of existing pages.
Develop content governance operating model recommendations for ongoing DA.live authoring, including editorial workflows and content lifecycle processes.
Define localization governance, including multi-language content structure, translation workflow integration (SDL Trados/DA.live), and handling of natively authored non-English content.
Advise on and apply AI-enabled content operations, including AI-assisted auditing, content optimization, and content quality review workflows.
Evaluate content readiness for AI-powered search, AEO/GEO, and generative retrieval experiences.
Incorporate AI tools and emerging methodologies into delivery approach where appropriate and with human-in-the-loop review.
Build trusted advisor relationships with client content owners, marketing leads, and digital teams.
Present strategic recommendations to leadership audiences; prepare and lead content-focused working sessions.
Manage the content workstream independently, including planning, task coordination, and stakeholder communication.
Navigate ambiguity and drive clarity on content decisions within a fast-moving, multi-vendor program.
Operate within a specification-led agile delivery model, contributing to requirements artifacts, sprint ceremonies, and backlog grooming with traceability to business outcomes.
Partner closely with UX/experience design, requirements engineering, analytics, and platform development teams.
Ensure content strategy decisions are reflected in requirements artifacts (user stories, acceptance criteria) and design outputs.
Mentor and coach team members on content strategy methods and deliverable quality.
Contribute to reusable frameworks and methodology assets.
Own and drive the content workstream with minimal oversight from day one.
Deliver high-quality content strategy artifacts that are directly actionable by design and engineering teams.
Build credibility and trust with client stakeholders at multiple levels.
Make well-reasoned content and IA decisions quickly in a high-velocity program environment.
Produce a content model, taxonomy, and governance framework that supports scalable, AI-ready content operations.
Help clients adopt new ways of working within a structured DA.live authoring environment.
Contribute to measurable program outcomes: improved findability, content quality, migration completeness, and platform readiness.
Perficient is a private global digital consultancy providing AI, technology, and digital transformation services to enterprises.
Visit company websiteJobs and hiring trendsUSD 103000-150000 yearly / year
Full-time
Senior · 5+ years experience
Remote
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