Key Accounts Manager- International ( East and West Africa)
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Key skills for this role
About the Role
BAYARA is seeking a Key Accounts Manager to grow Savola business in East and West African countries. The role involves developing sales strategies, expanding customer base, managing budgets, and ensuring stock availability.
Key Skills for This Role
Responsibilities
- Contribute to the preparation of the international section budget and monitor financial performance versus budget
- Implement approved departmental policies, processes, procedures and instructions
- Supervise day to day operations of the International Department
- Consistently grow sales profitably across geographies/channels while assuring collections
- Full strategic and operational responsibility of East and West Africa
- Develop and implement sales strategies, including route to market plans for the region and future geographies
- Expand the customer base (distributors, retailers, wholesalers) in East and West Africa
- Conduct regular customer and outlet visits to identify growth opportunities
- Collaborate with supply chain team to establish robust documentation and processes
- Ensure adequate stock availability in customers' warehouses
- Monitor, evaluate, and enhance customer performance
- Prepare and submit Full Year Forecast, by customer and by SKU
Requirements
- Experience in international sales, preferably in East and West Africa
- Ability to develop and implement sales strategies and route to market plans
- Experience in expanding customer base (distributors, retailers, wholesalers)
- Strong analytical and forecasting skills
- Ability to collaborate with supply chain team
- Excellent communication and stakeholder management skills
Full Job Posting
Objective
- To grow the Savola business (Bayara) in East and West African Countries.
Job Description
- Contribute to the preparation of the international section budget and monitor financial performance versus the budget.
- Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence.
- Supervisor the day to day operations of the International Department to ensure work processes are implemented as designed.
- Responsible for consistently growing sales profitably across geographies/channels, while assuring collections and effectiveness of the entire sales organization.
- Full strategic and operational responsibility of East and West Africa.
- Develop and implement sales strategies, including route to market plans for the region and future geographies.
- Expand the customer base (distributors, retailers, wholesalers) in East and West Africa.
- Conduct regular customer and outlet visits to identify growth opportunities.
- Collaborate with the supply chain team to establish robust documentation and processes.
- Ensure adequate stock availability in customers' warehouses.
- Monitor, evaluate, and enhance customer performance.
- Visit customers and the outlets to identify growth opportunities.
Key Performance Indicators
- Protect & Grow Savola brands in Existing markets: Weekly call and/or F2F meetings with all existing customers; Periodically update the Value chain for existing markets every 4 months; Monthly report for each key market to be shared with HO and customer.
- Expand into New East and West African Markets: Prepare GTM Strategy for key East and West African markets; Evaluate distributors and do distributor assessments for potential markets; Develop Value chain and competitor analysis and perform compliance checks.
- Forecasting & Delivery: Prepare and submit Full Year Forecast, by customer and by SKU; Monthly review and submission of BOY forecast; Monthly reports and Market updates for each market by 5th of month: (1) Sales & stock Report, (2) Distribution coverage update.
- Continuous Improvement: Contribute to identification of opportunities for continuous improvement of systems, processes and practices.
- Health, Safety, & Environment: Monitor adherence to all relevant safety and environmental management procedures and controls.
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