Key Account Manager

Overview

Responsibilities

• Develop and execute modern trade strategies to drive sales and market share of frozen food products across key retail chains.
• Build and manage strong relationships with key modern trade accounts (e.g., Carrefour, Lulu) to ensure business growth and visibility.
• Lead annual negotiations for trading terms, shelf space, business development plans, and promotional support with modern trade partners and ensure rationalization of spend
• Plan and implement trade marketing initiatives, including in-store promotions, sampling, and visibility campaigns to increase consumer off-take.
• Monitor and achieve monthly, quarterly, and annual sales targets in alignment with Al Islami goals.
• Coordinate with supply chain and logistics teams to ensure product availability, on-time deliveries, and cold chain compliance across stores.
• Analyze sales data, category performance, and store-level execution to identify growth opportunities and areas for improvement.
• Track competitor activity, pricing, promotions, and market trends to support strategic decision-making.
• Collaborate with internal teams (marketing, finance, demand planning) to optimize product launches, promotions, and pricing strategies.
• Manage and coach field sales supervisors, salesman and merchandisers to ensure excellence in in-store execution and adherence to brand guidelines.
• Ensure proper roll out and sustain the implementation of Best Practice Tools within the modern trade
• Assess the Modern sales staffing and skill requirements. Develop plans to address short and long-term needs

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
• 10–15 years of relevant experience in FMCG, with at least 4–5 years in modern trade or frozen foods.
• Strong Negotiations & Presentation skills
• Managed front-line performers
• Skilled in using sales data and insights to drive business decisions and optimize account performance.
• Ability to plan and execute in-store promotions, visibility campaigns, and achieve volume and value targets.