Key Account Executive - Beverages & Coffee

Job Purpose

Principal Accountabilities

1. Sales and Business Development

• Proactively identify and pursue new sales leads and opportunities within the HORECA sector (e.g., hotels, restaurants, cafes, caterers) with a specific focus on beverage solutions.
• Conduct sales calls, presentations, and product demonstrations for premium beverage brands to prospective customers.
• Negotiate contracts and finalize deals to acquire new accounts.
• Achieve and exceed monthly, quarterly, and annual sales targets.

2. Account Management and Customer Service

• Manage and nurture a portfolio of existing client accounts to ensure long-term relationships and high customer satisfaction.
• Serve as the main point of contact for clients, addressing their needs, inquiries, and concerns in a timely and professional manner.
• Conduct regular visits to client sites to maintain relationships and identify upselling or cross-selling opportunities related to beverage products.
• Provide after-sales support and coordinate with the logistics and operations teams to ensure timely delivery of products.

3. Product Expertise and Market Intelligence

• Maintain a deep understanding of the assigned beverage product portfolio and their applications, especially related to menu engineering and beverage preparation.
• Stay informed about local market trends, competitor activities, and pricing strategies in the Kuwaiti beverage sector.
• Gather and provide feedback from the market to the BDM and Regional Customer Experience & Beverages Director to help improve sales strategies and product offerings.

4. Technical and Operational Support

• Act as the first point of contact for clients regarding technical or quality issues.
• Coordinate with the Quality Assurance (QA) and technical teams to schedule site assessments, installations, and maintenance activities.
• Ensure customer concerns are escalated appropriately and resolved in a timely manner.
• Monitor equipment placements and ensure proper tracking and maintenance follow-up.
• Facilitate communication between clients and internal technical teams to ensure alignment and customer confidence.

5. Administration and Reporting

• Maintain accurate and up-to-date records of all sales activities, client interactions, and sales pipelines in the CRM system.
• Prepare regular sales reports, forecasts, and performance updates for the BDM and Regional Customer Experience & Beverages Director.
• Work with the finance team to ensure smooth processing of orders, invoices, and payments.

6. Cross-Functional Collaboration and Compliance

• Collaborate with marketing, category management, and supply chain teams to execute brand activations, promotions, and campaigns.
• Ensure compliance with company policies, pricing structures, and contractual terms.
• Uphold company standards of ethical selling and maintain compliance with all regulatory requirements.

7. Professional Development and Brand Representation

• Represent the company and beverage brands in a professional manner at industry events, exhibitions, and client meetings.
• Continuously enhance product and industry knowledge through training, certifications, and market research.
• Contribute to a positive team culture by sharing best practices and supporting colleagues.

Eduction And Experience