Key Account Executive - Beverages & Coffee
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Key skills for this role
About the Role
Alyasra Foods is hiring a Key Account Executive to drive sales and manage client relationships in the food service sector, focusing on premium beverage brands. The role involves business development, account management, and market intelligence.
Key Skills for This Role
Responsibilities
- Proactively identify and pursue new sales leads and opportunities within the HORECA sector
- Conduct sales calls, presentations, and product demonstrations for premium beverage brands
- Negotiate contracts and finalize deals to acquire new accounts
- Manage and nurture a portfolio of existing client accounts to ensure long term relationships
- Maintain a deep understanding of the assigned beverage product portfolio and their applications
- Stay informed about local market trends, competitor activities, and pricing strategies
- Coordinate with logistics and operations teams to ensure timely delivery of products
- Maintain accurate records of all sales activities and client interactions in CRM
Requirements
- Bachelor’s degree preferred, with a focus on Business, Marketing, or a related field
- Minimum of 2 3 years of proven sales experience, with a preference for the food and beverage industry and the HORECA sector
Full Job Posting
JOB PURPOSE
- A Key Account Executive is a front line professional responsible for driving sales and fostering strong relationships with clients in the food service sector. This role involves actively seeking new business opportunities, managing a portfolio of existing clients, and achieving sales targets for the
Principal Accountabilities
- Proactively identify and pursue new sales leads and opportunities within the HORECA sector (e.g., hotels, restaurants, cafes, caterers) with a specific focus on beverage solutions.
- Conduct sales calls, presentations, and product demonstrations for premium beverage brands to prospective customers.
- Negotiate contracts and finalize deals to acquire new accounts.
- Achieve and exceed monthly, quarterly, and annual sales targets.
- Manage and nurture a portfolio of existing client accounts to ensure long term relationships and high customer satisfaction.
- Serve as the main point of contact for clients, addressing their needs, inquiries, and concerns in a timely and professional manner.
- Conduct regular visits to client sites to maintain relationships and identify upselling or cross selling opportunities related to beverage products.
- Provide after sales support and coordinate with the logistics and operations teams to ensure timely delivery of products.
- Maintain a deep understanding of the assigned beverage product portfolio and their applications, especially related to menu engineering and beverage preparation.
- Stay informed about local market trends, competitor activities, and pricing strategies in the Kuwaiti beverage sector.
- Gather and provide feedback from the market to the BDM and Regional Customer Experience & Beverages Director to help improve sales strategies and product offerings.
- Act as the first point of contact for clients regarding technical or quality issues.
EDUCATION AND EXPERIENCE
- A Bachelor’s degree is preferred, with a focus on Business, Marketing, or a related field.
- A minimum of 2 3 years of proven sales experience, with a preference for the food and beverage industry and the HORECA sector.
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