International Communications Manager ( Media) - B3

This opportunity is only open to applicants who are currently 'Priority Movers'.

Applications from individuals not currently on the Priority Mover list will be rejected and not considered.

The International Communications Manager (Media) leads on development and delivery of the International Media Engagement Strategy in line with the SG International Strategy and International Communications Framework.

They are responsible for proactive engagement with global media outlets and supporting International Network staff to build a positive narrative around Scotland.

The Directorate for Culture and External Affairs (DCEA) brings together the Scottish Government’s work on Culture, External Affairs, Population and Migration, International Climate Change, and International Development.

The Directorate leads on engaging at home and internationally to enhance Scotland’s reputation and increase sustainable economic growth, pursue our interests around the world and strengthen our international relationships and partnerships.

The International Communications and Brand Scotland Policy team sits within the International Strategy and Reputation division, which aims to strengthen Scotland’s international impact.

The team communicates with international audiences to develop Scotland’s reputation as a great place to live, work, study, visit and do business through:

• Shaping and delivering international-facing messaging in line with Scotland’s International Strategy and the International Communications Framework
• Supporting the Scottish Government’s International Network of offices to provide in-country advocacy including around Scotland’s Global Moments
• Strategic digital engagement across multiple channels and creation of tailored social media content
• Engaging with and monitoring international media to shape narratives and maximise key opportunities
• Providing strategic communications advice for international ministerial travel and international-facing events
• Working with Marketing colleagues and the wider Brand Scotland Partnership – including ownership of the Brand Scotland policy – to share a unified and values-driven messaging on Scotland