indeed
Integrated Campaign Manager
Avetta
Calgary, CAN
Full Time
Senior
Hybrid
4 days ago
Demand GenerationIntegrated CampaignsB2B MarketingMarketo6senseSalesforce
Free
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Demand GenerationIntegrated CampaignsB2B Marketing
About the Role
Avetta is seeking an Integrated Campaign Manager to own strategy, execution, and performance of integrated marketing programs driving pipeline and revenue. The role requires 5-8 years of B2B marketing experience, strong analytical skills, and expertise in Marketo, 6sense, and Salesforce.
Key Skills for This Role
Demand GenerationIntegrated CampaignsB2B MarketingMarketo6senseSalesforce
Responsibilities
- Own integrated campaign strategy and execution for the Client and Supplier segments.
- Build and manage multi channel campaign plans across email, paid media, nurture, web, and sales supported programs.
- Align campaigns to segment priorities, pipeline goals, and revenue objectives.
- Identify content, program, and journey gaps that limit performance and partner cross functionally to close them.
- Drive measurable contribution to sourced pipeline, influenced pipeline, lead progression, and conversion.
- Monitor campaign performance and make optimization recommendations across targeting, messaging, offers, sequencing, and channels.
- Partner with Marketing Operations and Analytics to ensure campaigns are measurable, well tracked, and tied to business outcomes.
- Deliver clear performance updates, insights, and recommendations to senior leadership.
- Lead campaign execution across Product Marketing, Marketing Ops, Digital, Sales, SDRs, regional teams, and external partners.
- Maintain campaign plans, timelines, milestones, and dependencies in Wrike.
- Ensure campaign launches are coordinated, on time, and aligned to business priorities.
- Oversee always on programs within the Client and Supplier segments, including nurtures, retargeting, and sales support messaging.
Requirements
- 5 to 8 years of experience in demand generation, integrated campaigns, or B2B marketing.
- Proven success owning campaign strategy and performance tied to pipeline and revenue outcomes.
- Experience managing complex, cross functional marketing programs with multiple stakeholders.
- Strong analytical skills and ability to use data to diagnose issues, identify opportunities, and improve results.
- Experience with marketing automation and CRM platforms such as Marketo, 6sense and Salesforce.
- Experience across multi channel campaign execution including ABM, email, paid media, nurture, digital, and sales enablement.
- Strong project leadership, prioritization, and communication skills.
- Experience in B2B marketing with complex buying cycles and multiple personas.
- Experience supporting both acquisition and customer growth motions.
- Familiarity with global campaign execution and regional adaptation.
- Experience managing agencies or external partners.
- Comfort using AI enabled tools to improve campaign execution, testing, and analysis.
Full Job Posting
Summary
- The Integrated Campaign Manager is a senior business owning campaign leader responsible for driving pipeline and revenue across Avetta's Client and Supplier segments.
- This role owns the strategy, execution, and performance of integrated marketing programs that improve demand creation, lead progression, and funnel conversion across the full buyer and customer lifecycle.
- This person partners closely with Product Marketing, Marketing Operations, Digital, Sales, SDRs, and regional stakeholders to bring campaigns to market, optimize performance, and translate insights into action.
Essential Duties and Responsibilities
- Own integrated campaign strategy and execution for the Client and Supplier segments.
- Build and manage multi channel campaign plans across email, paid media, nurture, web, and sales supported programs.
- Align campaigns to segment priorities, pipeline goals, and revenue objectives.
- Identify content, program, and journey gaps that limit performance and partner cross functionally to close them.
- Drive measurable contribution to sourced pipeline, influenced pipeline, lead progression, and conversion.
- Monitor campaign performance and make optimization recommendations across targeting, messaging, offers, sequencing, and channels.
- Partner with Marketing Operations and Analytics to ensure campaigns are measurable, well tracked, and tied to business outcomes.
- Deliver clear performance updates, insights, and recommendations to senior leadership.
- Lead campaign execution across Product Marketing, Marketing Ops, Digital, Sales, SDRs, regional teams, and external partners.
- Maintain campaign plans, timelines, milestones, and dependencies in Wrike.
- Ensure campaign launches are coordinated, on time, and aligned to business priorities.
- Oversee always on programs within the Client and Supplier segments, including nurtures, retargeting, and sales support messaging.
Ideal Experience, Education, and Training
- 5 to 8 years of experience in demand generation, integrated campaigns, or B2B marketing.
- Proven success owning campaign strategy and performance tied to pipeline and revenue outcomes.
- Experience managing complex, cross functional marketing programs with multiple stakeholders.
- Strong analytical skills and ability to use data to diagnose issues, identify opportunities, and improve results.
- Experience with marketing automation and CRM platforms such as Marketo, 6sense and Salesforce.
- Experience across multi channel campaign execution including ABM, email, paid media, nurture, digital, and sales enablement.
- Strong project leadership, prioritization, and communication skills.
- Experience in B2B marketing with complex buying cycles and multiple personas.
- Experience supporting both acquisition and customer growth motions.
- Familiarity with global campaign execution and regional adaptation.
- Experience managing agencies or external partners.
- Comfort using AI enabled tools to improve campaign execution, testing, and analysis.
Work Model
- If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home).
- Candidates within commutable distance are preferred, but those outside of commutable distance may be considered on a remote basis.
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