Influencer Marketing Manager
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Key skills for this role
About the Role
YAZ Media is hiring an Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns. The role involves scouting and onboarding influencers, negotiating contracts, managing campaign lifecycles, and analyzing performance.
Key Skills for This Role
Responsibilities
- Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences
- Identify opportunities to integrate influencer marketing into broader content, social, and media plans
- Research and stay ahead of platform trends, creator behavior, and emerging influencer categories
- Scout and onboard influencers relevant to client industries and campaign needs
- Build and maintain long term relationships with creators, talent managers, and agencies
- Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals
- Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates
- Manage the full lifecycle of influencer campaigns: briefing, coordination, approvals, deadlines, and posting schedules
- Collaborate closely with the creative and production teams to ensure seamless integration of influencer content
- Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines
- Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI
- Track campaign performance using analytics tools and prepare detailed reports with insights and learnings
Requirements
- Bachelor’s degree in Marketing, Communications, PR, or a related field
- 3–5 years of experience in influencer marketing, preferably within an agency or brand environment
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn)
- Proven track record of successful influencer campaigns across industries
- Excellent communication, negotiation, and presentation skills
- Data driven mindset with experience using analytics and influencer tracking tools
- Passion for trends, culture, and storytelling
- Arabic (Required)
- English (Required)
- Experience in paid media amplification of influencer content
- Familiarity with regional influencer regulations and GCC influencer markets
- Creative mindset with a keen eye for visual storytelling and brand tone
Full Job Posting
Company Overview
- YAZ Media is a strategic digital media agency trusted by some of the world’s biggest brands and leading government entities. We operate through four powerhouse departments—Marketing, Production, Technology, and PR delivering end to end digital capabilities at global standards.
- We craft corporate communications, social first content, commercial production, and digital experiences that people actually engage with, creating meaningful connections between brands and audiences.
Job Overview
- We are seeking a dynamic Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns across our clients and in house projects.
- You’ll manage end to end influencer collaborations from scouting and negotiation to campaign execution, reporting, and trend analysis ensuring all partnerships align with the agency’s creative direction and client goals.
Key Responsibilities
- Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
- Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
- Research and stay ahead of platform trends, creator behavior, and emerging influencer categories (micro, macro, celebrity, and UGC creators).
- Scout and onboard influencers relevant to client industries and campaign needs.
- Build and maintain long term relationships with creators, talent managers, and agencies.
- Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
- Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
- Manage the full lifecycle of influencer campaigns: briefing, coordination, approvals, deadlines, and posting schedules.
- Collaborate closely with the creative and production teams to ensure seamless integration of influencer content.
- Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
- Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
- Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
Qualifications
- Bachelor’s degree in Marketing, Communications, PR, or a related field.
- 3–5 years of experience in influencer marketing, preferably within an agency or brand environment.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
- Proven track record of successful influencer campaigns across industries.
- Excellent communication, negotiation, and presentation skills.
- Data driven mindset with experience using analytics and influencer tracking tools.
- Passion for trends, culture, and storytelling.
Preferred Qualifications
- Experience in paid media amplification of influencer content.
- Familiarity with regional influencer regulations and GCC influencer markets.
- Creative mindset with a keen eye for visual storytelling and brand tone.
Compensation
- Pay: AED6,000.00 AED7,000.00 per month
Schedule
- Job Type: Full time
Work Location
- Work Location: In person
- Location: Dubai
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