IFS - CNO - Tax and Legal Services Marketing Manager
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Key skills for this role
About the Role
About Us With offices in 152 countries and nearly 328,000 professionals, we are one of the world’s leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services.
Key Skills for This Role
Full Job Posting
About Us
With offices in 152 countries and nearly 328,000 professionals, we are one of the world’s leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services.
For over 40 years, we have contributed to the Middle East’s transformation journey, partnering with governments and businesses to deliver sustainable solutions.
Today, more than 12,000 of us across Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia and the UAE are shaping the region’s future.
Line Of Service Overview
Internal Firm Services (IFS) is the trusted foundation of PwC, delivering innovative managed services and operational capabilities that enable our clients’ evolving needs.
A career in IFS offers diverse opportunities across Human Capital, Finance, Technology, Clients & Markets, Marketing & Communications, Risk & Quality, Partner Development, Office Management, and Managed Services.
We don’t just support the business—we shape it, driving strategies and initiatives that power growth and transformation across PwC Middle East.
Business Unit Overview
Marketing & Communications at PwC Middle East shapes our brand and voice to reflect our purpose of building trust and solving important problems.
We craft compelling narratives, manage communications, and deliver integrated campaigns that connect with clients and communities.
Through strategic storytelling, creative design, and impactful media engagement, we ensure consistent messaging and memorable experiences that bring PwC’s commitment to transformation and sustained outcomes to life.
How You’ll Contribute
- As a Tax & Legal Services (TLS) Marketing Manager , you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.
- Responsibilities include but are not limited to:
- Develop and lead the marketing strategy for PwC’s Tax & Legal Services (TLS) practice, aligning all marketing activities with the firm’s business priorities and growth goals.
- Partner with TLS leadership and client teams to design and execute integrated campaigns that elevate PwC’s profile and differentiate its capabilities in the market.
- Create and deliver end-to-end marketing initiatives across channels including thought leadership, events, digital, social media, and PR.
- Drive the development and promotion of timely, insight-led thought leadership that reflects PwC’s point of view on evolving tax, legal, regulatory, and business issues.
- Build and maintain strong relationships with internal stakeholders including partners, subject-matter experts, and industry teams to support business objectives.
- Manage and activate go-to-market plans that highlight key offerings, emerging service areas, and regulatory developments.
- Oversee event strategy and execution — from curated client roundtables to high-profile public forums — ensuring a seamless brand experience.
- Collaborate with digital, design, content, and external communications teams to ensure campaigns are cohesive and impactful.
- Monitor campaign performance and report on KPIs including pipeline contribution, client engagement, and brand visibility.
- Stay informed on regional and global tax and legal trends to proactively identify marketing opportunities and timely topics.
What You’ll Bring
Ideal candidates will have the following attributes:
Essential
- Bachelor’s degree in Marketing, Business, Law, or a related field.
- 6–8 years of experience in B2B marketing, preferably within professional services, consulting, or a legal/tax advisory environment.
- Proven experience leading marketing campaigns aligned to business priorities.
- Excellent writing and communication skills, with the ability to translate technical content into market-relevant messaging.
- Strong stakeholder management skills, including experience working with senior leadership.
- Project management skills with the ability to oversee multiple initiatives simultaneously.
- Fluent in English, with strong presentation and interpersonal skills.
Desired
- Familiarity with regional tax and legal landscape (e.g. ZATCA, VAT, ESG regulations, GloBE).
- Experience working across the Middle East region.
- Proficiency in Salesforce, Marketing Cloud, or other CRM/marketing platforms.
- Arabic language skills.
How You’ll Make a Difference
At PwC Midde East, we expect all our people to embody the skills and behaviours of The PwC Professional framework, helping us deliver on our strategy while growing and developing as leaders at every level.
Why You’ll Love Working at PwC
At PwC Middle East, you’ll find more than just a job - you’ll build a meaningful career, supported by rewards and benefits that help you thrive.
We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth.
You’ll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity.
Are you ready to make a difference?
Want to unlock new value by applying your unique perspective and talents?
You can grow exponentially here.
Discover more about Life at PwC Middle East.
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