HORECA Sales Executive
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Key skills for this role
About the Role
Everhires seeks a results-driven HORECA Sales Executive to develop sales within the Hotels, Restaurants, Cafés, and Catering sector across KSA. The role focuses on driving revenue growth, building client relationships, and increasing market penetration for FMCG food products.
Key Skills for This Role
Responsibilities
- Develop and manage a portfolio of HORECA clients (hotels, restaurants, cafés)
- Identify and secure new business opportunities within the assigned territory
- Negotiate pricing agreements and close sales deals
- Achieve monthly and quarterly sales targets
- Monitor competitor activities and market trends
- Coordinate with logistics and warehouse teams to ensure timely order fulfillment
- Follow up on payments and maintain healthy collection records
- Prepare sales reports, forecasts, and market feedback for management
Requirements
- Minimum 2 years of experience in Jeddah market
- Previous experience in FMCG and food distribution (Imported Products is a must)
- Strong knowledge of the local market & client network
- Bachelor's degree in Business Administration, Marketing, or related field (preferred)
- 2–5 years of experience in FMCG or food distribution sales (HORECA experience preferred)
- Valid driving license (required)
- Excellent communication and negotiation skills
Full Job Posting
Job Summary
- Results driven HORECA Sales Executive responsible for developing and expanding sales within the Hotels, Restaurants, Cafés, and Catering sector across KSA.
- The role focuses on driving revenue growth, building long term client relationships, and increasing market penetration for a portfolio of FMCG food products including snacks, protein bars, and packaged food items.
Key Responsibilities
- Develop and manage a portfolio of HORECA clients (hotels, restaurants, cafés).
- Minimum 2 years of experience in Jeddah market
- Previous experience in FMCG and food distribution (Imported Products is a must)
- Strong knowledge of the local market & client network
- Identify and secure new business opportunities within the assigned territory.
- Negotiate pricing agreements and close sales deals.
- Achieve monthly and quarterly sales targets.
- Monitor competitor activities and market trends.
- Coordinate with logistics and warehouse teams to ensure timely order fulfillment.
- Follow up on payments and maintain healthy collection records.
- Prepare sales reports, forecasts, and market feedback for management.
- Openings in the following channels: HORECA , Discount Stores , Gyms & Wellness
Qualifications & Requirements
- Bachelor’s degree in Business Administration, Marketing, or related field (preferred).
- 2–5 years of experience in FMCG or food distribution sales (HORECA experience preferred).
- Strong knowledge of the Saudi food service market.
- Excellent communication and negotiation skills.
- Valid driving license (required).
- Ability to work under pressure and meet sales targets.
Core Competencies
- Relationship building
- Strong negotiation & closing skills
- Territory management
- Customer focused mindset
- Time management
- Problem solving ability
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