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Heating, Ventilation, and Air Conditioning Manager

Haier
Dubai, UAE
Full Time
Manager
3 weeks ago
Product ManagementMarket ResearchCertification CompliancePricing StrategyChannel ManagementTraining and Development
Free

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Product ManagementMarket ResearchCertification Compliance
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Job Responsibilities

  • Lead end to end product management for Haier air conditioners across the Gulf market.
  • Cover product strategy, certification, pricing, channel enablement, training, marketing execution, and performance tracking.
  • Drive product competitiveness, channel quality, and profitable growth in line with regional business targets.

Product

  • Conduct market, competitor, and user research to define product lineup, positioning, and pricing strategy for GCC.
  • Drive local certification compliance: ESMA/ECAS, EESL, CB, EMC, and test report management to ensure market entry.
  • Analyze sales, margin, and product mix; optimize portfolio to improve profitability and premium product share.

Training

  • Develop and deliver structured product training for IR/OR dealers, retail teams, and direct sales staff.
  • Create training materials: product specs, competitive comparison, selling points, and installation guidelines; organize demo and teardown workshops.
  • Conduct after sales installation training; build a professional service team to reduce installation related issues.

Marketing & Channel Execution

  • Define terminal standards: SIS booth design, POP materials, display guidelines, and store grading system.
  • Execute local marketing campaigns: product demos, and promotional activities to enhance terminal visibility and conversion.
  • Manage marketing budget and materials to ensure consistent branding and timely maintenance across outlets.

Qualification Requirements

  • Bachelor's degree or above in management, economics, electronic information, or related fields.
  • More than 8 years of home appliances sales and product management experience in the UAE and GCC related industries.
  • Proficient in English, capable of conducting independent business negotiations.
  • Has an independent strategy for communicating and managing, able to lead and drive comprehensive projects.
  • Possesses strong organizational management, coordination, communication skills, systematic thinking, and decision making abilities.
  • Has a strong ability to handle pressure and setbacks, and is willing to accept challenges.

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