Head of Trade Marketing
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Key skills for this role
About the Role
The employer is seeking a Head of Trade Marketing & E-commerce to lead marketing strategy for online and offline channels in Dubai. The role involves managing Shopify, SEO, Google Ads, Instagram, influencer campaigns, and trade marketing activities.
Key Skills for This Role
Responsibilities
- Develop and implement the company’s marketing strategy for online and offline sales channels
- Manage and grow the Shopify product site, ensuring complete and up to date listings
- Oversee website SEO, set up and manage Google Ads, and run Instagram and influencer campaigns
- Drive traffic to the website and retail stores, increasing conversion into sales
- Grow online and offline sales across the store chain
- Manage the marketing calendar, seasonal campaigns, special offers, and events
- Plan and execute trade marketing activities across the retail network
- Design sales growth and in store traffic stimulation mechanics
- Coordinate joint promotional activities with suppliers and their marketing teams
- Plan and oversee POSM placement in retail locations
- Plan marketing support for new products and seasonal collections
- Develop and promote the company’s online store and attract targeted traffic
Requirements
- At least 5 years of experience as a marketing lead/manager such as Marketing Head, Head of Marketing, Marketing Director, or Head of Digital Marketing
- Total marketing experience of at least 10 years
- Mandatory experience in e commerce within the last 2–3 years
- Practical experience in retail companies
- In depth understanding of trade marketing and offline in store traffic acquisition tools
- Experience with marketing calendars and seasonal planning of activities
- Experience collaborating with suppliers and delivering joint marketing projects
- Experience with Shopify is an advantage
- Experience with Google Ads, SEO, and digital promotion channels
- Experience growing Instagram and working with influencers
- Experience managing a marketing team and contractors
- Strong analytical skills and experience working with KPIs
Full Job Posting
Position Overview
- Position: Head of Trade Marketing & E commerce
- Salary: Upto AED 17,000 + Benefits as per UAE Law
- Job location: Dubai
Job Responsibilities
- Develop and implement the company’s marketing strategy for online and offline sales channels.
- Manage and grow the Shopify product site, ensuring complete and up to date listings.
- Oversee website SEO, set up and manage Google Ads, and run Instagram and influencer campaigns.
- Drive traffic to the website and retail stores, increasing conversion into sales.
- Grow online and offline sales across the store chain.
- Manage the marketing calendar, seasonal campaigns, special offers, and events.
- Plan and execute trade marketing activities across the retail network.
- Design sales growth and in store traffic stimulation mechanics.
- Coordinate joint promotional activities with suppliers and their marketing teams.
- Plan and oversee POSM placement in retail locations.
- Plan marketing support for new products and seasonal collections.
- Develop and promote the company’s online store and attract targeted traffic.
Job Requirements
- At least 5 years of experience as a marketing lead/manager such as Marketing Head, Head of Marketing, Marketing Director, or Head of Digital Marketing
- Total marketing experience of at least 10 years
- Mandatory experience in e commerce within the last 2–3 years
- Practical experience in retail companies
- In depth understanding of trade marketing and offline in store traffic acquisition tools
- Experience with marketing calendars and seasonal planning of activities
- Experience collaborating with suppliers and delivering joint marketing projects
- Experience with Shopify is an advantage
- Experience with Google Ads, SEO, and digital promotion channels
- Experience growing Instagram and working with influencers
- Experience managing a marketing team and contractors
- Strong analytical skills and experience working with KPIs
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