Head of Social Media & Content
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Key skills for this role
About the Role
Means Design is seeking an experienced Head of Social Media & Content to lead social media strategies across multiple brands. The role involves content planning, campaign execution, team management, and paid social advertising.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive social media strategies aligned with client and business objectives
- Manage and oversee all social media platforms, ensuring consistent brand presence and engagement
- Lead content planning, editorial calendars, and campaign execution across multiple accounts
- Coordinate and oversee photo shoots, video productions, and content creation projects
- Collaborate with designers, photographers, videographers, influencers, and external partners
- Monitor industry trends, emerging platforms, and best practices
- Manage paid social media campaigns and promotional activities
- Analyze campaign performance and prepare monthly reports with actionable insights
- Work closely with clients and internal teams to ensure marketing objectives are achieved
- Manage, mentor, and guide social media executives, content creators, and creative teams
Requirements
- Minimum 8 years of experience in social media management, digital marketing, or related field, preferably within an agency environment
- Proven experience managing multiple brands and social media accounts simultaneously
- Strong understanding of content production including photography, videography, and creative development
- Experience managing influencers, partnerships, and brand collaborations
- Strong project management and organizational skills
- Excellent communication, presentation, and client management abilities
- Knowledge of Meta Business Suite, TikTok, LinkedIn, YouTube, Google Analytics, and social media reporting tools
- Ability to interpret data and translate insights into effective strategies
Full Job Posting
Role Overview
- Seeking an experienced and dynamic Head of Social Media & Content to lead development and execution of social media strategies across multiple brands and industries
- Ideal candidate has strong background in agency management, content creation, digital marketing, and brand development
Key Responsibilities
- Develop and execute comprehensive social media strategies
- Manage and oversee all social media platforms
- Lead content planning, editorial calendars, and campaign execution
- Coordinate and oversee photo shoots, video productions, and content creation projects
- Collaborate with designers, photographers, videographers, influencers, and external partners
- Monitor industry trends and best practices
- Manage paid social media campaigns
- Analyze campaign performance and prepare monthly reports
- Work closely with clients and internal teams
- Manage, mentor, and guide social media executives and creative teams
Requirements
- Minimum 8 years of experience in social media management, digital marketing, or related field, preferably within an agency environment
- Proven experience managing multiple brands and social media accounts simultaneously
- Strong understanding of content production including photography, videography, and creative development
- Experience managing influencers, partnerships, and brand collaborations
- Strong project management and organizational skills
- Excellent communication, presentation, and client management abilities
- Knowledge of Meta Business Suite, TikTok, LinkedIn, YouTube, Google Analytics, and social media reporting tools
- Ability to interpret data and translate insights into effective strategies
Key Skills
- Social Media Strategy
- Content Planning & Creation
- Video & Photo Production Management
- Digital Marketing
- Influencer Marketing
- Brand Management
- Paid Social Advertising
- Analytics & Reporting
- Client Relationship Management
- Team Leadership
- Project Management
Work Location
- In person
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