PR EXECUTIVE - FEMALE
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Key skills for this role
About the Role
Means Design is seeking a PR Executive in Dubai to secure media coverage and increase brand awareness. Responsibilities include building media relationships, writing press releases, and organizing events.
Key Skills for This Role
Responsibilities
- Secure media coverage in newspapers, magazines, online publications, TV, radio, and blogs
- Build and maintain strong relationships with journalists, editors, influencers, and media partners
- Write and distribute press releases, media alerts, and company announcements
- Pitch story ideas and company news to relevant media outlets
- Monitor and track media coverage and prepare monthly PR reports
- Coordinate media interviews and press conferences
- Organize media events, product launches, and brand activations
- Manage influencer collaborations and media invitations
- Monitor competitor PR activities and industry trends
- Support crisis communication when required
Requirements
- 2–4 years of experience in Public Relations
- Experience in hospitality, F&B, luxury brands, or lifestyle industries preferred
- Strong network with UAE media, journalists, and influencers
- Excellent English communication and writing skills
- Fluent in English
Full Job Posting
PR Executive – PR Coverage & Key Responsibilities
- The PR Executive is responsible for securing media exposure and increasing brand awareness through effective public relations activities.
Key Responsibilities
- Secure media coverage in newspapers, magazines, online publications, TV, radio, and blogs
- Build and maintain strong relationships with journalists, editors, influencers, and media partners
- Write and distribute press releases, media alerts, and company announcements
- Pitch story ideas and company news to relevant media outlets
- Monitor and track media coverage and prepare monthly PR reports
- Coordinate media interviews and press conferences
- Organize media events, product launches, and brand activations
- Manage influencer collaborations and media invitations
- Monitor competitor PR activities and industry trends
- Support crisis communication when required
KPI / Performance Targets
- Number of media placements secured each month
- Quality of media coverage (Tier 1, Tier 2, and industry publications)
- Estimated media reach and impressions
- Share of voice compared to competitors
- Number of press releases published
- Influencer collaborations completed
- Media event attendance and coverage
- Positive brand sentiment in media coverage
- Monthly PR coverage report delivered on time
Preferred Experience
- 2–4 years of experience in Public Relations
- Experience in hospitality, F&B, luxury brands, or lifestyle industries is preferred
- Strong network with UAE media, journalists, and influencers
- Excellent English communication and writing skills
- Fluent in English
Work Location
- In person
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