Head of Retention & Lifecycle Marketing
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About the Role
About Blue Guardian Blue Guardian is a rapidly growing proprietary trading firm operating across CFD and Futures markets, serving traders globally through funded trading programs and trader development ecosystems.
Key Skills for This Role
Full Job Posting
About Blue Guardian
Blue Guardian is a rapidly growing proprietary trading firm operating across CFD and Futures markets, serving traders globally through funded trading programs and trader development ecosystems.
Our mission is to build one of the most trusted and scalable brands in the prop trading industry through elite customer experience, strong community, creator partnerships, and long-term trader retention.
Role Overview
The Head of Retention & Lifecycle Marketing will own the full customer lifecycle strategy at Blue Guardian.
This role is responsible for improving customer retention, increasing trader lifetime value (LTV), building reactivation systems, optimizing onboarding journeys, and developing scalable lifecycle marketing infrastructure.
Key Responsibilities
- Develop and execute retention and lifecycle marketing strategy
- Build onboarding, activation, reactivation, and loyalty systems for traders
- Increase repeat purchases and improve customer lifetime value (LTV)
- Reduce customer churn and improve trader engagement
- Build and optimize automated lifecycle flows across email, SMS, push notifications, and CRM systems
- Create segmentation systems based on customer behavior, trading performance, and lifecycle stage
- Develop automated campaigns for failed challenges, inactive users, funded traders, repeat buyers, and high-value customers
- Map and improve the entire trader journey from signup to long-term retention
- Build loyalty systems, gamification strategies, and customer engagement initiatives
- Track retention KPIs and lifecycle performance metrics
- Work closely with marketing, content, affiliate, customer success, and product teams
Requirements
- 4+ years in retention marketing, lifecycle marketing, CRM, or customer engagement roles
- Experience with HubSpot, Klaviyo, Customer.io, ActiveCampaign, or similar platforms
- Experience in fintech, prop trading, SaaS, crypto, iGaming, or performance-driven digital businesses preferred
- Strong understanding of customer psychology and behavioral marketing
- Experience building scalable lifecycle and retention systems
- Excellent analytical and problem-solving skills
- Strong understanding of segmentation, funnels, and customer journey optimization
- Data-driven mindset with commercial awareness
Ideal Candidate Profile
- Thinks like a growth operator, not just an email marketer
- Understands customer retention deeply
- Can build systems and scalable automation infrastructure
- Is commercially aggressive and analytical
- Thrives in high-growth environments
- Can independently own and scale the retention function
• Repeat Purchase Rate
- Retention Rate
- Churn Reduction
- Reactivation Revenue
- Revenue from Lifecycle Campaigns
Compensation
Competitive base salary, performance-based bonuses, and long-term growth opportunities.
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