Head of Platform Growth and Monetization

Role Summary

2. Platform Monetisation

• Platform Growth Strategy

• Define and execute Astra Tech & Botim platform growth roadmap across communication, fintech, and digital services.
• Drive strategies to increase user acquisition, engagement, and retention across the platform.
• Design scalable growth loops across product, marketing, and lifecycle channels.
• Develop monetisation frameworks that maximize the value of Astra Tech & Botim's large user base. Identify opportunities across: - Fintech services - Payments and remittances - Digital services - Value-added offerings
• Optimize revenue per active user through pricing, bundles, and user lifecycle strategies.
• Act as the business performance owner for the platform services portfolio, ensuring each service contributes to overall growth and monetization goals.
• Monitor service performance through clear metrics around adoption, engagement, and revenue contribution.
• Prioritize initiatives based on data insights and business impact.
• Establish and scale a culture of experimentation and measurable growth across the platform.
• Implement frameworks for: - A/B testing - cohort analysis - lifecycle optimization - Translate user behaviour insights into actionable growth strategies.

6. Cross-Functional Leadership

• Ecosystem Development
• Collaborate with internal teams to expand the range of services available on the platform.
• Support the integration of new services and offerings that enhance the platform’s value proposition. Ensure new services align with platform growth and monetisation objectives.
• Work closely with Product, Marketing, Data, and Commercial teams to drive growth initiatives.
• Align stakeholders around platform growth priorities and monetisation opportunities.
• Ensure consistent execution of growth strategies across different services

Requirements

• 8+ years of experience in consumer technology, fintech, or digital platforms.
• Demonstrated experience driving growth and monetisation in large-scale digital products.
• Strong background in user lifecycle growth, engagement strategy, and revenue optimization.
• Experience working with multi-service platforms or digital ecosystems.
• Strong analytical mindset with experience leveraging data to inform growth decisions.
• Exposure to emerging markets and digital financial services is highly valued.
• Ability to optimize growth across a portfolio of services rather than a single product.
• Growth Orientation: Deep understanding of user acquisition, engagement, retention, and monetization levers.
• Commercial Acumen: Strong instinct for identifying scalable revenue opportunities within large digital user bases.
• Data Fluency: Ability to translate analytics and experimentation into strategic decision-making.
• Collaborative Leadership: Comfort working across product, marketing, data, and commercial teams to deliver platform-wide growth.