Head of Marketing
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Key skills for this role
About the Role
Noon Academy seeks a Head of Marketing to own and amplify the brand story, build a world-class team, and drive growth in Saudi Arabia. The role involves GTM strategy, disruptive storytelling, and partnership execution.
Key Skills for This Role
Responsibilities
- Build the GTM engine and team: recruit, lead, and mentor a high performing marketing team.
- Own the GTM strategy across product lines, defining clear positioning and channel market fit for the new school model.
- Deliver aggressive growth in student enrollments while maintaining focus on high LTV and brand reputation.
- Lead top of funnel efforts to build massive brand awareness, trust, and hype in the Saudi market.
- Craft a narrative that reflects Saudi dreams and parent aspirations, making Noon a badge of pride for students.
- Lead all creative work, ensuring messaging resonates deeply with local culture while feeling fresh and next gen.
- Manage external agencies, influencers, and event producers with a scrappy but premium mindset.
- Execute high impact events (school launches, expos, parent open houses) that move both hearts and metrics.
Requirements
- Proven success leading bold, high growth campaigns that moved the needle for a fast paced brand.
- Deep cultural understanding of Saudi Arabia; speaks the language literally and culturally.
- Strategic discipline to align creative instincts with hard data and business goals.
- Grit and readiness to work in a high stakes, profitable startup environment.
Full Job Posting
About Noon
- Noon Academy is the leading edtech platform in the Middle East, with over 12 million students and teachers using our app.
- We have recently raised $41 million in Series B funding to expand our reach and impact.
- We are on a mission to transform the physical classroom experience by introducing highly engaging social, group based learning and AI.
- We are laser focused on reinventing schools in Saudi Arabia.
The Role
- We are looking for a Head of Marketing to own and amplify Noon’s story—one that students love, parents trust, and communities talk about.
- You will be the architect of our growth engine, building a world class team and a GTM strategy that changes the educational landscape of the Kingdom.
What You Will Do
- Build the GTM Engine & Team: Recruit, lead, and mentor a high performing marketing team capable of rapid execution.
- Own the GTM strategy across product lines, defining clear positioning and channel market fit for our new school model.
- Sync marketing rhythms with admissions cycles, product launches, and school milestones.
- Drive Growth & Revenue: Deliver aggressive growth in student enrollments while maintaining a focus on high LTV and brand reputation.
- Lead top of funnel efforts to build massive brand awareness, trust, and hype in the Saudi market.
- Partner with Product and School teams to unlock growth bottlenecks and move fast on market opportunities.
- Disruptive Storytelling & Brand: Craft a narrative that reflects Saudi dreams and parent aspirations—making Noon a badge of pride for students.
- Lead all creative work, ensuring our messaging resonates deeply with the local culture while feeling fresh and next gen.
- Turn everyday school moments into shareable, viral brand experiences.
- Strategic Execution & Partnerships: Manage external agencies, influencers, and event producers with a scrappy but premium mindset.
- Execute high impact events (school launches, expos, parent open houses) that move both hearts and metrics.
What You’ll Bring
- A Success Story: You’ve led bold, high growth campaigns that moved the needle for a fast paced brand.
- Cultural Mastery: You have a Saudi first mindset. You speak the language—literally and culturally—and know what resonates with local youth and families.
- Strategic Discipline: You can align creative instincts with hard data and business goals.
- Grit: You are ready to work in a high stakes, profitable startup environment where speed is a core competency.
Why Work at Noon
- Equity & Ownership: This role includes Shares / ESOP, allowing you to own a piece of the mission.
- Impact at Scale: Lead the marketing heartbeat of a national network and fundamentally reshape education in KSA.
- True Autonomy: The freedom to build your own team and execute out of the box strategies from scratch.
- The Vibe: A high energy team and a sweet office near the Boulevard in Riyadh.
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