Head of Marketing (Enterprise & Government, B2B/B2G)
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Role Overview
The Head of Marketing will build and lead Qanoniah's marketing department.
The role owns brand, awareness, events, webinars, digital growth, product marketing, sales enablement, pipeline, and revenue targets.
The role reports directly to the CEO and joins the leadership team.
This is a revenue and category leadership role focused on enterprise and government legal-tech buyers.
Key Skills for This Role
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About Qanoniah
Qanoniah is a Saudi AI LegalTech startup serving major enterprises and government entities across the Kingdom.
Its AI Legal Assistant helps customers navigate complex legal landscapes with speed and precision.
The Role
The Head of Marketing will build and lead Qanoniah's marketing department.
The role owns brand, awareness, events, webinars, digital growth, product marketing, sales enablement, pipeline, and revenue targets.
The role reports directly to the CEO and joins the leadership team.
This is a revenue and category leadership role focused on enterprise and government legal-tech buyers.
Key Responsibilities
- Own the marketing strategy and go-to-market plan.
- Own marketing-sourced pipeline and revenue targets for new logos and expansion with Sales and Customer Success.
- Build the marketing department's structure, processes, budget, and hiring plan.
- Define positioning and messaging across legal, contracts, procurement, and digital transformation products.
- Lead demand generation through digital growth, webinars, conferences, events, ABM, executive programs, and partners.
- Build Qanoniah's brand, PR, and Arabic-first thought leadership in legal AI.
- Equip Sales to win and build marketing operations that measure investment against pipeline.
What We Are Looking For
- At least 7 years in B2B marketing, including at least 4 years marketing enterprise technology, AI technology, or SaaS to large enterprises and government entities in Saudi Arabia.
- A proven record of growing marketing-sourced pipeline and revenue.
- Experience taking a product or company from little-known to recognized category leadership.
- Strong product marketing capability and the ability to make AI clear and trustworthy to legal buyers.
- At least 2 years leading a team and owning strategy in an early-stage marketing function.
- Executive presence with General Counsels, government officials, media, and partners.
- Fluency in Arabic and English.
- Based in or willing to relocate to Makkah, with periodic travel to Riyadh.
Nice to Have
- LegalTech, GovTech, regulated-industry marketing, or marketing AI products to risk-averse buyers.
- A media network in Saudi Arabia or Series A/B startup experience.
What We Offer
- A founding leadership role with a direct line to the CEO and a seat on the leadership team.
- An opportunity to build the marketing department at an AI legal startup.
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