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Head of Marketing
TED Conferences
Dubai, UAE
Full Time
Director
2 weeks ago
Marketing StrategyBrand ManagementDigital MarketingSocial Media MarketingInfluencer MarketingPublic Relations
Free
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About the Role
TED Conferences is seeking a Head of Marketing to lead the Middle East marketing strategy for a global consumer goods and lifestyle products company. The role involves driving brand growth, awareness, and equity, overseeing integrated campaigns, product launches, and digital marketing.
Key Skills for This Role
Marketing StrategyBrand ManagementDigital MarketingSocial Media MarketingInfluencer MarketingPublic Relations
Responsibilities
- Define and lead the Middle East marketing strategy aligned with global brand direction and regional commercial priorities
- Drive brand awareness, brand equity and share of voice across GCC and Levant markets
- Own the regional marketing roadmap and ensure marketing investment drives demand generation, sell through and market share growth
- Act as regional brand guardian, ensuring alignment with global brand standards while adapting for local market nuances
- Partner with commercial leadership to align marketing strategy with business priorities, product launches and growth targets
- Lead and develop the regional marketing team, setting clear priorities, performance objectives and capability development plans
- Manage regional marketing planning, budgets and performance
- Lead the development and execution of integrated marketing campaigns across digital, social, influencer, PR and retail channels
- Ensure campaigns deliver full funnel impact across brand building, demand generation and conversion
- Manage agency partners across media, creative, PR and influencer to deliver high impact campaigns
- Lead go to market strategies for new product launches across Shark and Ninja categories in the region
- Define and lead the regional social and creator strategy across platforms including TikTok, Instagram, Snapchat and YouTube
Requirements
- Bachelor’s degree in Marketing, Business or related field
- 10+ years of marketing experience within consumer goods, consumer technology, lifestyle or premium consumer brands
- Proven experience leading full funnel marketing strategies including brand building, demand generation and major product launches
- Experience launching and scaling brands across multiple markets
- Strong understanding of Middle East consumer behavior, retail environments and digital ecosystems
- Proven experience building and leading marketing teams and managing agency ecosystems
- Strong leadership, stakeholder management and cross functional collaboration skills
Full Job Posting
Role Overview
- The Head of Marketing will lead the development and execution of the Middle East marketing strategy for a leading global consumer goods and lifestyle products company, driving brand growth, brand awareness, and brand equity while supporting demand generation, revenue growth, and market share expansi
- As a member of the regional leadership team, the role will define the regional brand and marketing roadmap, oversee major product launches and integrated marketing campaigns, and ensure exceptional execution across the full consumer journey.
Key Responsibilities
- Define and lead the Middle East marketing strategy aligned with global brand direction and regional commercial priorities
- Drive brand awareness, brand equity and share of voice across GCC and Levant markets
- Own the regional marketing roadmap and ensure marketing investment drives demand generation, sell through and market share growth
- Act as regional brand guardian, ensuring alignment with global brand standards while adapting for local market nuances
- Partner with commercial leadership to align marketing strategy with business priorities, product launches and growth targets
- Lead and develop the regional marketing team, setting clear priorities, performance objectives and capability development plans
- Manage regional marketing planning, budgets and performance
- Lead the development and execution of integrated marketing campaigns across digital, social, influencer, PR and retail channels
- Ensure campaigns deliver full funnel impact across brand building, demand generation and conversion
- Manage agency partners across media, creative, PR and influencer to deliver high impact campaigns
- Lead go to market strategies for new product launches across Shark and Ninja categories in the region
- Define and lead the regional social and creator strategy across platforms including TikTok, Instagram, Snapchat and YouTube
Qualifications
- Bachelor’s degree in Marketing, Business or related field
- 10+ years of marketing experience within consumer goods, consumer technology, lifestyle or premium consumer brands
- Proven experience leading full funnel marketing strategies including brand building, demand generation and major product launches
- Experience launching and scaling brands across multiple markets
- Strong understanding of Middle East consumer behavior, retail environments and digital ecosystems
- Proven experience building and leading marketing teams and managing agency ecosystems
- Strong leadership, stakeholder management and cross functional collaboration skills
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