Head of Marketing Communications

Role Overview

Required Skills

• 10–12+ years of B2B enterprise marketing experience in cybersecurity, cloud, AI, or enterprise technology
• services.
• Strong understanding of enterprise buying cycles and partner-led GTM models.
• Strategic thinker with hands-on execution mindset.
• Data-driven, commercially sharp, and creatively strong.
• High ownership mentality and comfortable operating in scale-up environments.

1. Brand Strategy, PR & Market Positioning

• Define and continuously refine RNS’s differentiated positioning in cybersecurity and AI security.
• Drive PR strategy including press releases, awards, executive thought leadership, and media visibility.
• Strengthen founder and leadership positioning in cybersecurity and AI security conversations.
• Ensure consistent messaging across website, decks, events, social, and partner platforms.

2. Demand Generation & Pipeline Acceleration

• Design multi-channel demand generation strategy aligned to revenue targets.
• Build inbound programs across content marketing, SEO, paid campaigns, webinars, and co-marketing.
• Launch Account-Based Marketing (ABM) programs targeting enterprise accounts.
• Implement performance marketing with measurable ROI and CAC tracking.
• Build dashboards for MQL, SQL, pipeline contribution, and campaign ROI.

3. Events & Executive Engagement Strategy

• Own end-to-end execution of executive roundtables, partner roadshows, conferences, and workshops.
• Align events to pipeline creation and customer expansion goals.
• Ensure structured follow-ups and measurable revenue impact.
• Repurpose event content into digital assets and thought leadership.

4. Customer Marketing & Expansion

• Build structured lifecycle campaigns from onboarding to renewal and expansion.
• Drive upsell and cross-sell campaigns across services and AI security capabilities.
• Develop customer case studies, testimonials, and social proof assets.
• Partner with delivery and account teams to identify expansion opportunities.

5. Content & Thought Leadership Engine

• Own high-impact copy including website, campaign messaging, and executive presentations.
• Translate complex cybersecurity concepts into business-focused narratives.
• Build consistent LinkedIn and executive branding presence.

6. Marketing Operations & Team Building

• Build marketing operations framework including CRM integration and attribution models.
• Establish KPIs across brand, pipeline, digital, and customer marketing.
• Create annual marketing budget aligned with growth targets.
• Build and scale a high-performance marketing team over time.

7. Employer Branding & Talent Marketing

• Strengthen RNS employer brand across LinkedIn and industry forums.
• Promote culture, leadership, and growth stories to attract top cybersecurity talent.
• Align internal communications with external brand narrative.