Head of Marketing
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Key skills for this role
About the Role
Circles seeks a strategic Head of Marketing (MENA) to lead end-to-end marketing for a new digital telecom brand in the UAE. The role involves full-funnel acquisition, brand localization, and GTM execution.
Key Skills for This Role
Responsibilities
- Define and own the full funnel marketing strategy, including digital and offline acquisition, customer retention, and channel performance
- Develop and execute scalable GTM frameworks including core messaging, communication mix, and end to end campaigns
- Co create and scale distinctive B2C digital brand, adapting narrative and positioning for local relevance
- Oversee media planning and creative execution across performance digital, social, influencer, content marketing, and ATL channels
- Establish, track and optimize core marketing KPIs including CAC, CPA, customer engagement, and revenue contribution
- Partner closely with Product, Design and Commercial teams to integrate marketing with product roadmap and pricing strategies
- Build, mentor, and lead a high performing regional marketing team fostering a data driven and agile culture
Requirements
- 13+ years of total experience, including 5+ years in marketing leadership roles within high growth B2C digital, telecom, or technology businesses
- Proven track record in building scalable consumer brands and driving user acquisition across full funnel channels
- Hands on experience in launching new consumer propositions and driving rapid user growth through performance, social, and content led campaigns
- Expertise in MENA markets, with ability to localize marketing and creative strategy
- Experience managing external agencies, media partners, and creative production across multiple markets
- Experience operating in zero to one or scale up environments with marketing budget ownership
- Previously worked in a matrix environment and comfortable in fast paced organizations
Full Job Posting
About the Role
- We are seeking a strategic, growth oriented Head of Marketing (MENA) to architect and execute the end to end marketing strategy for a new digital telecom brand launching in the region.
- Reporting directly to the General Manager, this is a critical leadership role responsible for establishing a highly differentiated brand positioning, driving full funnel customer acquisition, and engineering culturally resonant narratives within a competitive digital telecom landscape.
Roles And Responsibilities
- Strategic Growth Leadership: Define and own the full funnel marketing strategy, taking accountability for digital and offline acquisition, customer retention, and delivering channel performance and growth.
- Go to Market (GTM) Strategy: Develop and execute scalable GTM frameworks including core messaging, communication mix, directing end to end campaigns that ensure clear market differentiation and alignment with broader business and commercial objectives.
- Brand Identity & Localization: Co create and scale distinctive B2C digital brand. Adapt the brand narrative, positioning, personality, and tone of voice to ensure deep local relevance across universal brand identity.
- Media & Channel Optimization: Oversee media planning and creative execution across performance digital, social, influencer network, content marketing and Above The Line (ATL) channels. Optimization allocations to maximize reach, cost efficiency, and ROI across targeted customer segments.
- Commercial & Performance Accountability: Establish, track and optimize core marketing KPIs, including CAC, CPA, customer engagement, and revenue contribution, to directly support the business’s financial targets.
- Cross Functional Collaboration: Partner closely with the Product, Design and Commercial teams to ensure that marketing initiatives integrate with the latest product roadmap, pricing strategies and real time customer insights.
- Functional Leadership & Capability Building: Build, mentor, and lead a high performing regional marketing team that fosters a data driven, agile and continuous improvement culture.
Professional Experience
- 13+ years of total experience, including 5+ years in marketing leadership roles within high growth B2C digital, telecom, or technology businesses.
- Proven track record in building scalable consumer brands and driving user acquisition across full funnel channels
- Hands on experience in launching new consumer propositions and driving rapid user growth through performance, social, and content led innovative consumer campaigns
- Expertise in MENA markets, with the ability to localize marketing and creative strategy to regional insights.
- Experience managing external agencies, media partners, and creative production across multiple markets.
- Experience operating in zero to one or scale up environments with marketing budget ownership and strong commercial acumen strongly preferred
- Previously worked in a matrix environment and comfortable operating in fast paced organizations
Preferred Experience
- Prior experience in a digital first telecommunications operator or subscription based consumer business
- Previous experience in multicultural or regional leadership roles across markets is highly desirable
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