Head of Ecommerce KSA
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Key skills for this role
About the Role
Beiersdorf is seeking a Head of Ecommerce for KSA to design the e-commerce transformation journey, drive omnichannel strategy, and lead growth. Requires 7+ years of FMCG sales and marketing experience with a proven track record in e-commerce.
Key Skills for This Role
Responsibilities
- Design the e commerce transformation journey and superlative growth path
- Identify and tap new and emerging channels to generate profitable business
- Drive key customer selection and process re engineering to build efficiencies
- Set up robust review mechanisms and analyze data from various MIS to facilitate insights and action planning
- Collaborate with cross functional partners on product portfolio, content strategy, promotional campaigns, and commercial investments
- Drive productivity through improved execution and measure reach of unexploited e tailers
- Develop promotional and assortment strategy for e commerce by understanding competitive and business trends
- Evolve and conceptualize SKU focus and ensure alignment with Marketing, Supply Chain, Finance, and Sales
- Drive magic formula parameters of UV, CVR, AOV, and loyalty through focused actions
- Review sales systems and processes in e tailer distribution and drive standardization and optimization
- Provide thought leadership and advise MU Management Team on Omni Channel commerce
- Lead the omnichannel strategy and growth within KSA
Requirements
- Bachelor's degree from an accredited university with focus on Sales, Digital or Brand marketing
- 7+ years of sales and marketing experience in FMCG
- Proven track record of successfully growing e commerce business for a FMCG company or category management with top e tailers
- Excellent verbal and written communication skills in Arabic and English
Full Job Posting
Your Tasks
- Design the E commerce transformation journey and superlative growth path.
- Identify and tap the new and emerging channels of future, to generate profitable business through them.
- Drive Key Customer selection followed by process re engineering to build efficiencies in the system.
- Set up robust Review mechanisms & analyze data from various MIS to facilitate insights & action planning.
- Collaborate with cross functional partners on all aspects of Ecommerce business, including product portfolio, content strategy, promotional campaigns, commercial investments and full funnel integration.
- Drive productivity through improved execution and measure the reach of unexploited e tailers.
- Develop Promotional & Assortment strategy for e commerce by understanding competitive and business trends.
- Evolve and conceptualize SKU focus. Ensure alignment with Marketing, Supply Chain, Finance and Sales.
- Drive the magic formula parameters of UV, CVR, AOV & loyalty, through focused actions.
- Review of sales systems and processes in e tailer’s distribution and drive standardization & optimization.
- Provide thought leadership and advise MU Management Team on Omni Channel commerce to build a future proof organization.
- Lead the omnichannel strategy and growth within KSA.
Your Profile
- Bachelor from an accredited university with a focus on Sales, Digital or Brand marketing.
- Sales and Marketing experience of 7+ yrs in FMCG.
- Proven track record of successfully growing E Commerce business for a FMCG Company OR Category management with top Ecom e tailers.
- Excellent verbal and written communication skills in Arabic & English are mandatory.
- High proficiency in MS Office applications with emphasis on advanced excel.
- Excellent communication and negotiation skills.
- Strong Analytical and decision making skills.
- Entrepreneurial and International mindset, Ability to adapt.
- Experience of handling large projects, require significant change management effort.
About Beiersdorf
- Beiersdorf develops innovative skin and body care products for brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
- We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, employees, environment and society.
- We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
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