E-Commerce Data Insights & Technology Manager
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Key skills for this role
About the Role
Beiersdorf seeks an E-Commerce Data Insights & Technology Manager to lead regional e-commerce analytics across ASEAN markets. The role transforms data into actionable insights, owns reporting and performance tracking, and supports commercial decision-making through forecasting and ROI evaluation.
Key Skills for This Role
Responsibilities
- Own and lead E Commerce data & analytics strategy across ASEAN markets to drive commercial growth and operational efficiency
- Develop and maintain performance dashboards and reporting covering traffic, conversion, sales, pricing, promotions, assortment, availability, and media performance
- Translate complex data into clear, actionable insights to support decision making by E Commerce, Marketing, Sales, and Commercial teams
- Partner with country teams and regional stakeholders to identify growth opportunities, performance gaps, and key levers across platforms and marketplaces
- Lead forecasting, trend analysis, and performance reviews (weekly, monthly, quarterly) with a strong focus on ROI and KPIs
- Drive test and learn initiatives (A/B testing, promo effectiveness, content optimization) and evaluate impact post execution
- Ensure data accuracy, consistency, and governance across tools, platforms, and markets; act as the regional data SME for e commerce
- Collaborate closely with IT, Digital, Media, and Platform Partners to enhance data capabilities and automation
- Support business cases and strategic initiatives with data backed insights and recommendations
- Build data literacy within the organization by upskilling teams and promoting a strong performance driven and insights led culture
- Monitor marketplace, platform, and consumer trends in ASEAN to anticipate changes and proactively guide strategy
- Drive automation of recurring reporting, data ingestion, validation, and performance tracking to reduce manual workload and improve reliability
Requirements
- Bachelor's degree in Business, Data Analytics, Information Systems, Computer Science, or related field
- 5 8 years of experience in E commerce, Digital Analytics, Commercial Analytics, or Data & Insights
- Strong understanding of e commerce business, digital commerce KPIs, and ASEAN marketplace ecosystem
- Proficient in data analysis and BI tools (Excel, Power BI, Tableau, Google Analytics)
- Experience in dashboard development, performance reporting, forecasting, and data driven recommendations
- Strong stakeholder management, communication, presentation, and project management skills
- Fluent in English
- Knowledge of SQL and Python is a plus
- Basic knowledge of cloud platforms (Azure, GCP, Databricks), APIs, data integration, and AI solutions is an advantage
- Experience in FMCG, Retail, or Consumer Goods is preferred
Full Job Posting
Your Tasks
- The incumbent leads regional e commerce analytics to drive growth and performance across ASEAN markets.
- This role transforms data into actionable insights, owns reporting and performance tracking, and supports commercial decision making through forecasting, trend analysis, and ROI evaluation.
- The position partners closely with country teams and cross functional stakeholders, ensures data accuracy and governance, and builds a strong insights led and performance driven e commerce culture.
Responsibilities
- Own and lead E Commerce data & analytics strategy across ASEAN markets to drive commercial growth and operational efficiency.
- Develop and maintain performance dashboards and reporting covering traffic, conversion, sales, pricing, promotions, assortment, availability, and media performance.
- Translate complex data into clear, actionable insights to support decision making by E Commerce, Marketing, Sales, and Commercial teams.
- Partner with country teams and regional stakeholders to identify growth opportunities, performance gaps, and key levers across platforms and marketplaces.
- Lead forecasting, trend analysis, and performance reviews (weekly, monthly, quarterly) with a strong focus on ROI and KPIs.
- Drive test and learn initiatives (A/B testing, promo effectiveness, content optimization) and evaluate impact post execution.
- Ensure data accuracy, consistency, and governance across tools, platforms, and markets; act as the regional data SME for e commerce.
- Collaborate closely with IT, Digital, Media, and Platform Partners (e.g. marketplaces, analytics vendors) to enhance data capabilities and automation.
- Support business cases and strategic initiatives with data backed insights and recommendations.
- Build data literacy within the organization by upskilling teams and promoting a strong performance driven and insights led culture.
- Monitor marketplace, platform, and consumer trends in ASEAN to anticipate changes and proactively guide strategy.
- Drive automation of recurring reporting, data ingestion, validation, and performance tracking to reduce manual workload and improve reliability.
Your Profile
- Bachelor's degree in Business, Data Analytics, Information Systems, Computer Science, or a related field.
- 5–8 years of experience in E commerce, Digital Analytics, Commercial Analytics, or Data & Insights, preferably in a regional environment.
- Strong understanding of e commerce business, digital commerce KPIs, and ASEAN marketplace ecosystem.
- Proficient in data analysis and BI tools (e.g., Excel, Power BI, Tableau, Google Analytics); knowledge of SQL and Python is a plus.
- Experience in dashboard development, performance reporting, forecasting, and data driven business recommendations.
- Basic knowledge of cloud platforms (Azure, GCP, Databricks), APIs, data integration, and AI solutions is an advantage.
- Strong stakeholder management, communication, presentation, and project management skills.
- Commercially driven, analytical, and able to manage multiple priorities in a fast paced regional environment.
- Experience in FMCG, Retail, or Consumer Goods is preferred.
- Fluent in English.
About Beiersdorf
- At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
- For 140 years, we have developed innovative skin and body care products for well known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
- We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
- Behind every brand, every product and every accomplishment are our more than 20,000 employees.
- We live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
- We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional Information
- Office Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500.
- Remotely Working from home could be applied.
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