BU Head Derma ME & NA
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Key skills for this role
About the Role
Beiersdorf is seeking a BU Head Derma for the Middle East & North Africa to lead the growth of the Derma category including Eucerin. The role involves strategic brand leadership, medical engagement, commercial management, and team development.
Key Skills for This Role
Responsibilities
- Define and drive the long term growth strategy for the Derma business across MENA
- Develop and execute annual business plans aligned with regional and global priorities
- Accelerate profitable growth through portfolio management, pricing, innovation, and market expansion
- Translate consumer, patient, HCP, and customer insights into actionable growth initiatives
- Deliver Net Sales, Market Share, and Profitability targets
- Lead business reviews, forecasting, financial planning, and demand alignment processes
- Lead integrated consumer marketing strategies across all touchpoints
- Define and execute the regional medical engagement strategy
- Build, lead, and develop a high performing and engaged team
- Contribute to the overall success of the market unit as a member of the Middle East Leadership Team
Requirements
- University degree in Business, Marketing, Pharmacy, Life Sciences or related discipline
- Minimum 10 years of commercial experience
- Proven success in marketing, sales or S&CM
- Experience managing healthcare, dermocosmetics, OTC or consumer healthcare brands
- Strong track record of delivering profitable growth
- Minimum 3 years of people leadership experience
- Fluent in English; Arabic a plus
Full Job Posting
Role Purpose
- Lead the growth and development of the Derma category, including Eucerin, across the Middle East & North Africa.
- Responsible for delivering sustainable business growth, market outperformance, and execution excellence through strategic brand leadership, medical engagement, commercial management, and team development.
Business Leadership & Strategy
- Define and drive the long term growth strategy for the Derma business across MENA.
- Develop and execute annual business plans aligned with regional and global priorities.
- Accelerate profitable growth through portfolio management, pricing, innovation, and market expansion.
- Translate consumer, patient, HCP, and customer insights into actionable growth initiatives.
- Anticipate market trends, opportunities, and competitive risks, implementing appropriate actions.
- Serve as the strategic advisor to the GM and Country Managers on Derma business performance and growth.
Commercial Performance
- Deliver Net Sales, Market Share, and Profitability targets.
- Lead business reviews, forecasting, financial planning, and demand alignment processes.
- Optimize marketing and operational investments to maximize ROI.
- Monitor KPIs and drive accountability across markets.
Brand & Consumer Excellence
- Lead integrated consumer marketing strategies across all touchpoints.
- Drive excellence in media, digital, influencer, e commerce, and retail activation.
- Ensure innovation success, portfolio optimization, and brand consistency across markets.
- Build strong consumer centricity to strengthen brand equity and growth.
Medical & Detailing Excellence
- Define and execute the regional medical engagement strategy.
- Drive excellence in detailing through effective segmentation, targeting, and productivity management.
- Strengthen partnerships with dermatologists, HCPs, and KOLs.
- Enhance scientific credibility and healthcare professional recommendation of Eucerin.
Distributor & Customer Leadership
- Partner with market teams, distributors, and key customers to ensure flawless execution.
- Align brand strategies with customer activation plans.
- Drive execution standards, governance, and capability building across markets.
Leadership & Organizational Development
- Build, lead, and develop a high performing and engaged team.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Develop talent pipelines and succession plans.
- Lead cross functional collaboration and organizational change initiatives.
Middle East Leadership Team
- Support enterprise wide strategic decisions and business priorities.
- Champion Beiersdorf values, culture, and leadership behaviors.
- Drive employee engagement, organizational effectiveness, and compliance with company policies and governance standards.
Your Profile
- University degree in Business, Marketing, Pharmacy, Life Sciences or related discipline.
- Minimum 10 years of commercial experience.
- Proven success in marketing, sales or S&CM.
- Experience managing healthcare, dermocosmetics, OTC or consumer healthcare brands.
- Strong track record of delivering profitable growth.
- Minimum 3 years of people leadership experience.
- Fluent in English. Arabic a plus.
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