Head of Digital marketing & Trade Marketing (toys retail)
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Key skills for this role
About the Role
Toy Station is seeking a Head of Digital Marketing & Trade Marketing to lead marketing strategy across online and offline channels. Requires 10+ years of marketing experience with hands-on e-commerce and trade marketing expertise.
Key Skills for This Role
Responsibilities
- Develop and implement the company’s marketing strategy across both online and offline sales channels
- Manage and further develop the company’s Shopify based e commerce website
- Oversee the creation, maintenance, and regular updating of product listings on the website
- Manage and supervise website SEO optimization activities
- Oversee Google Ads setup, performance, and optimization
- Manage and grow the company’s Instagram presence
- Build and maintain relationships with bloggers and influencers
- Drive traffic to both the online store and physical retail locations
- Improve conversion rates from store visitors to paying customers
- Manage the company’s annual marketing calendar and promotional schedule
- Plan and execute trade marketing activities across the retail store network
- Develop and implement seasonal campaigns, special offers, and promotional events
Requirements
- Minimum 5 years of experience as a Marketing Director, Head of Marketing, or Head of Digital Marketing
- At least 10 years of total experience in marketing
- Mandatory hands on experience in e commerce within the last 2–3 years
- Practical experience working in retail companies
- Strong understanding of trade marketing and traffic generation tools for physical retail stores
- Experience managing marketing calendars and seasonal promotional planning
- Experience with Shopify is a strong advantage
- Experience with Google Ads, SEO, and digital marketing channels
- Experience growing and managing Instagram accounts and working with influencers
- Experience managing marketing teams and external contractors
- Strong analytical skills and KPI driven decision making experience
- English proficiency at B2 level or higher
Full Job Posting
Job Overview
- Toy Station is seeking a Head of E commerce & Trade Marketing to lead marketing strategy across online and offline channels.
Requirements
- Minimum 5 years of experience as a Marketing Director, Head of Marketing, or Head of Digital Marketing.
- At least 10 years of total experience in marketing.
- Mandatory hands on experience in e commerce within the last 2–3 years.
- Practical experience working in retail companies.
- Strong understanding of trade marketing and traffic generation tools for physical retail stores.
- Experience managing marketing calendars and seasonal promotional planning.
- Experience working with suppliers and coordinating joint marketing campaigns.
- Experience with Shopify is a strong advantage.
- Experience with Google Ads, SEO, and digital marketing channels.
- Experience growing and managing Instagram accounts and working with influencers.
- Experience managing marketing teams and external contractors.
- Strong analytical skills and KPI driven decision making experience.
Key Responsibilities
- Develop and implement the company’s marketing strategy across both online and offline sales channels.
- Manage and further develop the company’s Shopify based e commerce website.
- Oversee the creation, maintenance, and regular updating of product listings on the website.
- Manage and supervise website SEO optimization activities.
- Oversee Google Ads setup, performance, and optimization.
- Manage and grow the company’s Instagram presence.
- Build and maintain relationships with bloggers and influencers.
- Drive traffic to both the online store and physical retail locations.
- Improve conversion rates from store visitors to paying customers.
- Increase both online and offline sales performance.
- Manage the company’s annual marketing calendar and promotional schedule.
- Plan and execute trade marketing activities across the retail store network.
About the Company
- Toy Station is an international toy and children's products retail chain with six stores in Abu Dhabi and Dubai.
- The company is undergoing active growth and transformation with renewed management and expansion.
Employment Conditions
- Location: Dubai, United Arab Emirates.
- Schedule: 5 working days per week, 2 days off.
- Competitive compensation package (to be discussed individually during the interview process).
Work Location
- Work Location: In person
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