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Head of Client Experience, Retail Banking & Wealth Management

Mashreq
Abu Dhabi, UAE
Full-time
Director
Onsite
Discovered 4 days ago
client experience strategyCX governanceretail bankingwealth managementomnichannel service deliverycontact centre technology
Free

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client experience strategyCX governanceretail banking
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Role Scope

Lead group-wide client experience strategy for Retail Banking and Wealth Management across markets and channels.

Own customer experience across human, digital, contact centre, chat, and AI-led service models.

Position CX as a driver of trust, loyalty, efficiency, and sustainable revenue growth.

CX Strategy and Governance

  • Define CX strategy, service standards, KPIs, controls, and governance across markets.
  • Balance centralized CX direction with local market requirements and regulations.
  • Act as Group authority on major CX incidents, service risks, and escalation governance.

Omnichannel and AI Service

  • Improve journey continuity across chatbots, live chat, voice, relationship servicing, and digital channels.
  • Lead AI and generative AI adoption through chatbots, virtual assistants, intelligent routing, and predictive analytics.
  • Drive self-service, lower customer effort, faster resolution, and reduced avoidable contact.
  • Ensure AI solutions are responsible, explainable, compliant, and customer-friendly.

Customer and Operational Improvement

  • Embed a customer-first culture across Retail and Wealth servicing teams.
  • Use Voice of Customer insights, journey analytics, and feedback loops to improve services and journeys.
  • Improve efficiency and scalability through automation, straight-through processing, and smart staffing models.
  • Reduce repeat calls and servicing costs without compromising customer trust or regulatory expectations.

Leadership and Transformation

  • Lead and develop CX leadership teams across geographies and build talent and succession pipelines.
  • Partner with Business, Digital, Technology, Risk, and Conduct teams across end-to-end value streams.
  • Drive CX-led transformation and continuously evolve service models using data, AI insights, and customer behavior trends.

Knowledge, Skills and Experience

  • Graduate with strategic management skills and visionary qualities.
  • More than 18 to 20 years of service-environment experience covering quality, banking processes, sales, and cost centers.
  • Experience in client service, transformation, quality control, process re-engineering, and root cause analysis.
  • Experience implementing NPS, Voice of Customer, Voice of Employee, and product or process optimization programs.
  • Complex project management, analytical, negotiating, and decision-making skills.
  • Excellent leadership and people management capability for very large teams.
  • Strong customer focus, service orientation, delegation, interpersonal skills, and working knowledge of call centre technology.

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