Head of Brand
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
WYLE is seeking a Head of Brand to own the brand from zero, including voice, content, camera presence, and community. This is a founding role with equity-led compensation, ideal for someone who has built a brand inside a startup and wants to be the face of the company.
Key Skills for This Role
Responsibilities
- Own the brand voice across all written communication
- Develop and execute content strategy across LinkedIn, Instagram, X, TikTok, YouTube, and WhatsApp community
- Be the face of the brand on camera almost daily
- Build and nurture the community in conversation with the target audience
- Set brand direction and execute directly without a large team
Requirements
- Experience building a brand from zero in a startup environment
- Proven ability to create content and grow an audience
- Comfortable being on camera daily
- Ability to work directly with founder and own the function end to end
- Dubai based or willing to relocate quickly
Full Job Posting
About the Role
- WYLE is building an AI Personal Operating System to manage life's tasks.
- The Head of Brand will own the brand from zero, including voice, content, camera presence, and community.
- This is a founding role with equity led compensation.
What You'll Own
- The voice: everything written sounds like one company with one point of view.
- The content: strategy and production across LinkedIn, Instagram, X, TikTok, YouTube, and WhatsApp community.
- The camera: be the face of the brand almost daily.
- The community: the brand in conversation with the people it was built for.
Who This Is For
- Someone who has built inside a startup before and wants to own a brand from zero.
- Currently a Head of Brand, Brand Director, Content Lead, or a creator with an audience.
- Not for those wanting a large team and a clean brief.
Compensation & Location
- Equity led compensation; full structure discussed early.
- Dubai based or ready to relocate quickly; visa and relocation support provided.
How to Apply
- Point us at a brand you built and show us your own feed.
- Send your own platform; we want to see the work, not a deck about it.
- Reach out directly at ceo@wyle.ai.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at WYLE
Founding Flutter Engineer
Dubai, UAE
WYLE is building a personal AI operating system and seeks a founding Flutter engineer to own the client-side codebase across mobile and desktop. You will work directly with the founder, shipping real apps to the App Stor
Founding Principal Engineer
Dubai, UAE
WYLE in Dubai seeks a Founding Principal Engineer to build an AI personal operating system. The role involves owning either Agent Systems (multi-agent orchestration, security) or Intelligence Systems (graph-native memory
Brand and Content Lead
Dubai, UAE
Before you apply, read this in full. Every line. If any part of it does not fit where you are right now, financially or mentally, this is not the right role for you at this moment. That is not a judgment. It is respect f
Content Creator and Brand Lead
Dubai, UAE
Before you apply, read this in full. Every line. If any part of it does not fit where you are right now, financially or mentally, this is not the right role for you at this moment. That is not a judgment. It is respect f
Head of Engineering
Dubai, UAE
This is an equity-first role based in Dubai. A competitive salary kicks in post product launch, which is 3 months away. If you need a guaranteed salary from day one, this role is not for you. About WYLE WYLE is more than
Head of Engineering
Dubai, UAE
This is an equity-first role based in Dubai. A competitive salary kicks in post product launch, which is 3 months away. If you need a guaranteed salary from day one, this role is not for you. About WYLE WYLE is more than
Founding Principal Engineer - Memory and Intelligence
, UAE
WYLE is building a Personal Operating System and seeks a Founding Principal Engineer to own the memory and intelligence layer. You will design a graph-native memory system, on-device runtime, and reasoning engine. Ideal
Founding Flutter Engineer
Dubai, UAE
Founding Principal Engineer
Dubai, UAE
Brand and Content Lead
Dubai, UAE
Content Creator and Brand Lead
Dubai, UAE
Head of Engineering
Dubai, UAE
Head of Engineering
Dubai, UAE
Founding Principal Engineer - Memory and Intelligence
, UAE