Head of Acquisition

The Role

Responsibilities

• Own Blitzed's overall player acquisition strategy and execution.
• Build and manage a pipeline of acquisition experiments.
• Identify and test new acquisition channels.
• Own paid acquisition across relevant platforms and networks.
• Develop our affiliate acquisition strategy and grow the affiliate channel.
• Develop creator, influencer and streamer acquisition channels.
• Explore sponsorships, partnerships and unconventional distribution opportunities.
• Improve acquisition funnels from first impression through registration, deposit and repeat play.
• Work with creative resources to develop and rapidly test new ads, content and campaigns.
• Track performance across CAC, CPA, FTDs, conversion, retention and player value.
• Understand the quality and economics of players coming from each channel.
• Allocate acquisition budgets based on performance.
• Scale channels that demonstrate strong economics and cut those that don't.
• Analyse competitors and identify acquisition tactics worth testing.
• Build processes, reporting and eventually a team around channels that prove successful.

Requirements

• Experience in iGaming, betting, crypto or a similar vertical is required.
• Strong experience in customer acquisition, growth or performance marketing.
• Highly commercial and numbers-driven.
• Strong understanding of acquisition funnels and unit economics.
• Comfortable owning budgets and being accountable for results.
• Bias toward launching and learning rather than over-planning.
• Able to operate strategically while still getting into the execution.
• Resourceful and willing to test unconventional acquisition ideas.
• Comfortable working in a fast-moving early-stage company.

Benefits

• 25 days holidays + national holidays
• Competitive salary + performance bonus
• Fast-paced team and high ownership
• Remote-friendly environment
• Room to grow & progress fast