GTM Analytics Senior Manager

Partner with Marketing and Revenue Operations leadership to optimize and maintain the marketing technology stack, including CRM, marketing automation, analytics, and intent platforms

Improve data quality, system integrations, audience segmentation, and reporting infrastructure across marketing systems

Support the evaluation and implementation of new GTM technology, automation, and AI initiatives

Establish governance for campaign tracking, lead data, consent management, and system usage

Identify operational inefficiencies across the GTM lifecycle and design scalable, repeatable solutions

Improve core GTM processes, including campaign planning, lead capture, scoring, routing, nurturing, attribution, sales handoffs, and operations handoffs

Standardize GTM workflows, documentation, taxonomy, and campaign governance to improve consistency and measurement

Drive adoption of GTM operations best practices across regional and functional teams

Collaborate with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Product teams to align go-to-market processes and priorities

Support planning initiatives such as audience segmentation, campaign strategy, pipeline-generation goals, budget allocation, and marketing capacity

Strengthen alignment between Marketing and Sales by defining lead stages, qualification criteria, routing rules, SLAs, and feedback loops

Prepare leadership reporting and presentations that clearly communicate marketing performance, risks, priorities, and recommended actions

4-7 years of professional experience in Marketing Operations or GTM Operations at a startup or technology company

Strong analytical and problem-solving skills with the ability to translate data into operational improvements

Strong communication skills and the ability to synthesize complex information into clear insights for stakeholders

Proficiency with marketing tools (e.g. Inflection or Marketo) and CRM platforms (e.g. Salesforce or HubSpot)

Proficiency with SQL, data visualization tools (e.g., Looker or Tableau), and building reporting dashboards

Highly organized and able to manage multiple initiatives simultaneously

Comfortable operating in a fast-paced, high-growth environment where processes are evolving

Strong collaborator who enjoys working cross-functionally with Sales, Marketing, Finance, and Product teams

At Pebl, we’re committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

Flexible Time Off – Take the time you need to recharge.

Parental Leave – Support for growing families.

Health and Dental Insurance – Where applicable, to cover you and your loved ones.

Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.

Please visit our career page for more information .

We power global teams and believe diverse perspectives drive innovation and impact. Employment decisions at Pebl are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. We’re committed to fostering an inclusive culture where every teammate can thrive and do the best work of their career—anywhere in the world.